Every month, more than , which is equivalent to almost a third of Internet users, access YouTube from their accounts and watch more than one billion hours of video daily, generating billions of views.
These data make the Google video platform the perfect window to show your company’s content to hundreds of potential customers. They are an ideal choice for enhance, improve and strengthen the brand image of your business.
The team at , an online marketing and marketing agency, have prepared these 5 keys to help you in your first contact with YouTube Ads. So grab a pen and paper and read the following tips carefully.
5 keys to create your first YouTube Ads campaign
1. Create a video that captures the attention of users in a short time
One of the most common mistakes when creating campaigns on YouTube is that videos that are too long and without a commercial hook are used.
Keep in mind that the video must be an ad itself, so it must meet the requirements of any advertising format. this must be attractive, have a clear messagehighlight the main characteristics of the product or service, be believable and get differentiate of the competition.
You must be aware that, as happens in traditional media such as television or radio, it is not the user who chooses to see your ad (as is the case with Google search campaigns, for example). On the contrary, we as advertisers are the ones who interfere in the user’s navigation to launch our message. For this reason, we must get that the ad lasts long enough as to describe the product or service, but not too long as to give the user the option to skip it.
We recommend that the duration of the video used as an advertisement be rather short, in no case exceeding 30 seconds, although we recommend that it preferably be less than 15 seconds.
2. Choose the ad format that best suits your goals
There are three types of video ads:
- TrueView in-stream. With this format, your ads will play right before the video that the person has selected.
- TrueView Discovery. With this type of ads, your videos will appear on the main page of YouTube or when users perform searches on the platform as promoted content.
- Bumper. We don’t like favoritism, but in this case we have to confess, bumper ads are our favorite format. They are very short videos, only 6 seconds long, but they are perfect for drawing the user’s attention in a very short time. In addition, the advantage of this type of ads is that they cannot be skipped, so the user will always receive the full message.
3. Adjust your budget
One of the advantages of YouTube Ads campaigns is that you will only pay when a user plays the video for at least 30 seconds, plays the entire video or clicks on the ad.
If you are a beginner with this type of campaign, but you want to try, we recommend that you do it with a budget approximately €5 daily. This amount will be enough to start seeing results.
4. Segment your audience well
It will be you as the advertiser who will decide who will see your video ads. There are several options to segment your audience, we tell you some of them:
- By demographic groups: Choose the age, gender and parental status of your audience.
- By location: Choose the country, city or even neighborhood or district to which you want to target your ads.
- By interests: Google will make more than a hundred interests available to you so that you can only target audiences interested in certain topics.
- By re-marketing: with this option you will have the option to “re-impact” users who have previously been visiting your website and you will be able to create a second opportunity for sale or contact in them.
- By similar audiences: you will be able to reach users with very similar characteristics to the users on your re-marketing lists, so that you will be able to open the doors to new audiences that do not know you yet.
5. Set yourself an objective and based on it, direct your users
If your goal is to increase the number of visits to your website and consequently generate more, such as sales or contact form submissions, then encourage users to interact with your ad and direct them to your website.
However, if you are looking to boost your company’s YouTube channel and your goal is to get more subscribers or your videos to increase views, then have your ads point to your channel.
If you’ve come this far, with these tips you’re ready to jump in and create your first campaign on Youtube Ads. If you don’t see it clearly and you prefer a team of professionals to do it for you, having an agency like this can help you. With their 14 years of experience in the sector, they will be able to offer you a personalized solution adapted to the needs of your brand.
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