They have become a fundamental part for the construction and consolidation of any type of business, thanks to the fact that they offer a more comfortable and up-to-date channel to connect with customers, promote news, provide information and even make sales.
For this reason, keeping a close track on the performance and management of these platforms is very important. In response to this need, many tools have emerged that try to facilitate the work of specialists in . Among all of them, today we will analyze the case of.
What is Iconosquare
This social network management and analysis platform was founded in 2011 in , under the name of Statigram, with the aim of providing tools to evaluate performance statistics on Instagram. From then on it continued to grow. reaching in 2015 to be one of the 800 most visited websites worldwide. Just at this time, the brand was renewed, becoming Iconosquare. Later it became a partner of Instagram and later of Facebook, thus strengthening its position in the market.
Today Iconosquare has multiple tools. Let’s see what the main ones are:
Analytics
Analytics is a fundamental part of understanding and managing social networks, as it offers information regarding profile growth and content performance. Iconosquare has a dashboard, or control panel, fully customizable that allows you to adjust to the needs of each user. In addition to offering a summary, it provides analytics on the activity of the profile, the community, the content, the reached, etc.
The community section, for example, helps you learn more about your followers, with information about their location, the language they use, their age and gender. This helps you decide the type of content to post and understand the type of audience you are reaching. In addition to these more common analytics, it offers more specific ones, as is the case of the section on Instagram Stories. In this, the ratios of engagement of the stories, as well as the performance of each one according to its type, depending on whether it is photos or videos.
On the other hand, it also allows schedule automatic reports on this data, so that they are sent to the user’s email, thus facilitating the management processes, and guaranteeing a more fluid experience. This feature, like the dashboard, is not enabled for LinkedIn data.
Contents
Here users have access to detailed statistics about the different contents of their social networks: stories, publications, etc. In this way, it will be possible to visualize the data of followers, the times they have been shared, the views and the likes, in addition to evaluating the engagement ratio of the posts individually, as well as their reach.
In the same way, users will be able to access the feature of albums, which allows you to group publications from different networks in the same album so that you can later view specific analytics for each album. This makes it easy to assess the overall performance of the campaigns on the different platforms on which it was incorporated.
Publication
Iconosquare is not only responsible for analyzing data from social networks, but also helping to manage them. With the publication tool it is possible to schedule the content to be published, which helps to maintain a more organized and efficient calendar. This feature is available for Twitter, Facebook, and Instagram.
For this, the platform offers a media library in which to save images to use in future publications. In addition, it also allows you to immediately assign captions, hashtags or labels, in order to further streamline the publication process. On the other hand, the Iconosquare planner offers a guide to be able to publish content at times when its impact is boosted.
Finally it also offers a preview feature, to be able to plan the aesthetics of the feed in advance. Which guarantees to maintain a line of work in complete synchrony with the image of the brand.
conversations
This tool is exclusive to the two main social networks today: Facebook and Instagram. This allows you to moderate the different comments that the followers leave in the publications of both platforms. All this from the same place, which considerably facilitates work, thus saving time, and improving the user experience through faster and more efficient responses.
monitoring
Another of Iconosquare’s distinctive features is its monitoring or listening function, which for now is only available for Facebook and Instagram. This function allows you to track competitor activityas well as what is said about the user’s brand on the networks.
For Instagram, for example, it shows the number of times the brand has been mentioned in comments, tags, hashtags, and captions. This, due to the content published both by the followers of the account and by other users. Here it is also possible to access different metrics of the performance of the competition and the hashtags used, allowing a comparison.
benchmarking
Iconosquare also has an interesting benchmarking tool, which allows us to compare the situation of our social networks with that of our competitors in our sector, showing what types of content (images, videos, carousels…) work best for them.
Thus, through this tool, Iconosquare users can compare parameters as varied as the engagement rate, the scope of their publications, the growth of their follower base or the performance of their Instagram stories.
As you can see, it is a useful social media tool with multiple functionalities, which we invite you to try. You can enjoy a 14-day free trial by accessing
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