pinterest has announced the arrival of “Try On”a feature powered by augmented reality designed so that those users who search for items related to the home decor can buy such products through the help of this tool.
The Try On function searches take the shopping experience from the physical plane to the virtual one, all this with the firm objective of helping users to visualize new products from different brands in their spaces and thus be able to make all their ideas for decorating their home come true from their mobiles. This new feature has been launched this Wednesday only for Pinterest users (both iOS and Android) in the United States and with the collaboration of stores such as Crate & Barrel, CB2, Walmart, West Elm and Wayfair. It is expected to reach the rest of the world soon.
Home decoration is the most consulted category in this social network, with 3.37 billion search clicks worldwide in 2021, Pinterest said in a statement.
How Pinterest Try On works
Try On has features built on Pinterest’s Lens camera search technology, with which it can recognize objects in the real world and turn them into online recommendations based on the recognition of the same, as well as products in stock through catalogs and the tastes of the users themselves.
Platform users will be able to adjust the product within the camera view so you can see how it fits into your space (scale) and how it blends with your home décor. In this way, Pinterest is making it easier for the more than 85 million users who interact with home content each month so that they can move from inspiration to action; all this as augmented reality is rapidly becoming a reality for online shopping, while interest in the .
As the company explains in a statement, “Pinterest is one of the largest home decor platforms in the world, with 9 out of 10 users using it for research and inspiration on their home decor shopping journey. This is our newest step to combine augmented reality with shopping on Pinterest in a world where we seek more immersive online experiences that help us make purchasing decisions from the comfort of our home. With the Home Décor Try-On feature, you can imagine your home decor and furnishings and test products before purchasing from top-tier launch partners.”
The future of shopping through augmented reality on Pinterest
Over the past year, the number of users engaging with retail outlets on Pinterest has continued to rise. The “pinners” (Pinterest users) continue to use visual search to make purchases on this social network, while searches with the Lens camera are up 126% from the previous year. As a curious fact, the use of the tool Try On dedicated to beauty products (a feature that was implemented in 2021 by the platform) has increased by 28% among the population belonging to generation Z, while 33% of millennial users have used this function since last year.
“Since the pandemic began, we are seeing more digital shoppers than ever as millions of people now have virtual and mobile options to try before they buy, see personalized recommendations and gather information as part of their decision-making process” , expressed in the statement Jeremy King, Senior Vice President of Engineering at Pinterest. «These behaviors happen on Pinterest every day, which is why we continue to advance technologies like AR Try On and make Pinterest a complete shopping destination that takes people from inspiration to purchase anywhere in the app.”
The mobile phone has already become an essential shopping tool for many people. According to a study by , andl 34% of global users use their smartphones to consult and purchase products; however, since the start of the COVID-19 pandemic, 40% of global consumers have made more purchases from mobile devices, while 46% of shoppers say they would never go shopping without using their mobile. This figure reaches the threshold of 50% in the case of millennials.
Photo: pinterest
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