The boom in electronic commerce was noted throughout the world after the pandemic, however, Spain was revealed as one of the countries where this purchasing habit has been best established. Our country is part of an exclusive group in which eCommerce remains on the risein stark contrast to the rest of the world, where revenue from digital sales fell 3%.
In Spain, a 6% digital sales revenue growth compared to the same period in 2021. In addition, it is estimated that the expected online penetration rate will be 14% by 2025. This countertrend makes us a very attractive destination for various online companies that want to up their game in our market. As is the case with Qapla’.
“Our priority is to enter be part of one of the most used tools by Spanish online stores and we’re getting it“, Explain Roberto Fumarolaco-founder of Qapla’.
Qapla’, the Italian startup that is revolutionizing eCommerce shipping
Qapla’ is a which includes an integrated system that allows the simultaneous management of various operations related to logistics: , customer service and loyalty marketing. your platform connects all CMS, Marketplaces and custom websites with carrier systems. Among its advantages we find: the possibility of tracking more than 170 carriers, the printing of the delivery notes and the sending of personalized messages on delivery to the recipient.
In addition, thanks to the service of continuous monitoring that guarantees Customer Assistance, control of all the carriers used and punctual and precise communication in the delivery through a system of notification and tracking via email or SMSthe platform has enabled numerous companies to maximize efficiency at the crucial stage of delivery.
Qapla’ also provides eCommerce with a useful marketing and loyalty tool thanks to the personalization of delivery messages, which can in turn redirect to offers, purchase advice or other Call To Actions, taking advantage of the great interest of the recipient.
The solution to problems related to shipments
From Qapla’ they are aware of the large number of eCommerces that are born and grow every year, which also has an impact on increased competition and an increase in customer expectations, who expect these businesses to provide the best possible service. Therefore, in the words of Fumarola, «Qapla’ aims to simplify all shipment management, allowing e-commerce to reduce management costs, but above all to obtain new orders with notifications on the status of shipments».
Shipping management is a fundamental part of the activity of an online business, however, this area has been affected in recent times. During the last 3 years, there have been major logistical challenges that have negatively affected the sector. Some examples are: the supply crisis in China, the unstoppable increase in fuel prices or transport strikes.
“Just this June shipping problems increased by 4.4% compared to last year. Therefore, eCommerce face an important challenge to offer a quality service to their customers.”, he comments Luca Cassie, co-founder of Qapla’, alluding, above all, to the situation in Europe. Where, according to the regulations, the person responsible for the merchandise until it reaches the hands of the final customer is the seller.
Solutions such as the one presented by the company can Make a Differencehelping to reduce these problems and boosting online business through a better connection with carrier systems.
Collaboration as an enhancer of its international expansion
Qapla’ was founded in 2014 by Luca Cassia and Roberto Fumarola, just after having discovered a need not covered by the commercial or marketing teams after the moment of delivery of the package to the carrier. Even today, it is very common for communications about the tracking status of the shipment to be left in the hands of the carrier, neglecting an exceptional channel (by their reading percentages) to build customer loyalty and induce new purchases. The business model used is that of SaaS (software as a service) B2B according to which each client spends different credits associated with the previously chosen services: the credit package can be prepaid or paid from month to month according to the consumption made.
Currently, among its active clients in Spain, we can highlight companies such as: Chinata, Smeg, Moschino, KIKO or La Perla. Furthermore, the platform already works with more than 1000 European eCommerces and manages some 70 million shipments, maximizing customer satisfaction in a crucial phase such as delivery.
Just eight years after his birth, Qapla’ has been immersed in a process of international expansion. For this, he reinforced his executive team, incorporating key figures such as the Chief Growth Officer, Sara Cedaronior the new Spain Business Developer, Christina Massa.
Pioneers in teleworking and in breaking taboos in the sector
From the beginning, the founders of Qapla’ set out to break taboos in the sector. They were pioneers in adopting telecommuting as a work modality long before the pandemic to facilitate family reconciliation for their employees, but without losing an iota of productivity and improving the value of their clients.
On the other hand, his team is made up of 53% women. In fact, the team assigned to Spain is made up entirely of 12 women with extensive experience in the eCommerce market.
“At Qapla’ we are aware that we go faster alone, but that we will go further together; that’s why we are working in collaboration with other solutions for eCommerce: both agencies and other tools with which we can integrate. Currently we already have the collaboration of some companies such as: Retail Rocket, Go Global or Salesupplyamong others with whom we share actions, events and business development”, reveals Massa about his strategy.
Images: Qapla’
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