Both are two global e-commerce giants, and compete to offer the best shopping experience and take the leadership in the
Although the two companies are North American, there are notable differences between them, especially if we talk about their functionalities and benefits for brands and online sellers. A recent study released by Packlinkan online company dedicated to parcel delivery, detailed several of the Main differences between both platforms.
Amazon vs eBay: Revenue, international projection and particularities of each platform
In principle, you have to understand the current state of both platforms. In the case of eBaythis platform Handily beats Amazon in user penetration (It is present in twice as many countries as Amazon, with a total of 30).
Although eBay’s geographic penetration is indeed greater, sales revenues are much higher for Amazon: eBay has remained at 83,076 million dollars, Amazon sales in 2016 were around 135,987 million dollars. In addition, growth rates are higher in the case of Amazon.
Although similar to Amazon, the nature of eBay is quite different from the company of , because its eCommerce model is more intensive in the second-hand offer (similar to platforms such as Free marketdominant player in the marketplace scene in Latin America), while Amazon is stricter regarding the participation of sellers, and focuses on the shopping experience, completing its offer with a logistics layer, optional for its sellers.
The latter is precisely what significantly marks the difference between eBay and Amazon. The first bets on the auction modality as one of the purchase-sale options, while Amazon emphasizes its value proposal in a robust logistics service (in this sense, eBay really ).
In this way, Amazon bets on a somewhat more mature market, both on the side of sellers (willing to meet various requirements to be able to sell online) and the consumer market, while eBay reduces filters and barriers to offer a more accessible marketplace model, even sacrificing the guarantee cushion in the universe of products running on the platform, and making logistics management available to users.
Yes indeed, This is not to say that eBay has everything to lose against Amazon. In part of the European Union (specifically Italy, Spain, and Germany) as well as in the US, it has a lot of competition with Amazon and this year it is going to go all out to gain ground with eBay.
Amazon Vs eBay: differences in the distribution of orders during the week
Returning to the comparisons, according to the Packlink study that we mentioned at the beginning, in reference to the distribution of orders by days of the week There are notable differences between the two companies.
Thus eBay peaks on Mondays, with 21% of total orders, and the lowest day is Saturday with 6%. In the case of Amazon, the days with the highest order intake are Tuesdays and Sundayswith 17% and 18% respectively, and the worst are on Mondays and Wednesdays, where it does not exceed 13% of orders.
However, both eBay and Amazon agree that the majority of their sales (82% on Amazon and 88% on eBay) are made domestically. International presence is slightly higher on Amazon (18% vs. 12% on eBay).
Amazon Vs eBay: Best Selling Items
Finally, something worth mentioning is that Amazon and eBay have their own “ranking” of best-selling products on their respective platforms. In the case of Amazon, what sells the most are electronics and video games, followed by products for the home and garden, and those related to health and beauty. eBay stands out for its sale of car parts and accessories.
These are the products that its users buy the most, followed by mobile phones and accessories for them, and fashion accessories. Both, however, coincide in an important fact in our country (and of which ). The main sales of Amazon and eBay in Spain are made abroad.
You can review all this data in the Packlink infographic:
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