Ikea, the Swedish low-cost furniture giant, has decided to take a step forward in its strategy and leave the dishonorable listing of the big names in distribution that do not yet have eCommerce (such as Primark) or that do, but in a disconcertingly poor and sloppy version (What ). Quite a strategic change that makes You can now buy online at Ikea in Spain, and that strengthens the increasingly powerful muscle of Spanish eCommerce.
You can now buy online at Ikea in Spain, but…
Ikea Spain It has just taken its first and decisive step in the world of online sales announcing the launch of an eCommerce that is destined to become one of the great references in the sector in our country. The website is designed to interact and has profiles on Twitter, Facebook, Instagram, Linkedin, Youtube, Pinterest and .
Something like an embryo of what will be in the future, and that at the moment it has limited functionalities. Even so, the first query you will have to do is the area of Spain where you want to make the purchase. You can choose Peninsular Spain, the Canary Islands or the Balearic Islands. Of course, you can choose between buying online or receiving the order at home. The Pamplona store is listed as a delivery point for these tasks.
The company’s online customers in our country will opt for these two options to receive their orders. Of course, buy online at Ikea It is not exactly a low cost activity. With a staggeringly expensive store pickup cost (16 euros) and really prohibitive home delivery costs (from 55 euros and rising, depending on the purchase amount).
The pioneers of this eCommerce are going to have to be very fans of the brand to buy and have patience. Of course, a strong point for Buying online at Ikea is the 365-day return period, which allows you to gain flexibility. This advantage is not shared by many companies in the sector, especially when prices are affordable.
How to buy online at Ikea
As we told you, for now the process to buy online at Ikea is cumbersome and not particularly attractive, given its simple design. Given the announced limitations, it is not easy to know how an unpronounceable Askholmen mattress, box spring or table will end up in your shopping cart.
In a schematic way:
1. You must enter the
2. Choose the geographical area of the Peninsula,
3. Choose the product you want and add it to the shopping list. 4. Select the store and postal code to which you belong
5. Choose the collection method
6. Press buy and… dodge a pop-up about the Ikea Card
7. Fill in all the data 8. Hold your breath before the shipping costs (which are only disclosed at that time) 9. Buy (definitely)
Another element that you have to know is that the prices in the service Click&Collect vary and if the normal is 16 euros, in Granada they rise to 29. We recommend that you assume that you can get unpleasant surprises. Of course, you are always in time to back out before paying for the product because you will know how much you have to pay.
Ikea online store: conclusions
If we are critical of this eCommerce it is because it is from Ikea: a global distribution giant. Ikea in eCommerce it’s great news for the sector in our country: taking into account the legion of fans of the Swedish brand, it is quite likely that the spread of the habit of buying furniture online will accelerate, and hook new customers… for the benefit of all brands.
The page has had a break and we can say that, although you have to change your shipping policy, you have more options. The logical thing is that, in the coming months, continue polishing details.
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