amazon just reached an agreement with iRobot through which it has acquired the company that created the famous Roomba vacuum cleaner for $1.7 billion (about 1,667 million euros). The technology giant will pay $61 (€59.8) for each of the device company’s shares. Colin Angel, co-founder and CEO of iRobot will take over as CEO.
The operation occurs shortly after iRobot reported a 30% decrease in revenue during the second quarter of 2022. In this sense, the company led by also announced that will take care of the net debt that the company has today.
Exciting news! We’ve signed an agreement to be acquired by Amazon. With Amazon, we look forward to inventing more for the home.
— iRobot (@iRobot)
A big step to market smart homes
From Amazon they are aware of the practicality of cleaning appliances that iRobot manufactures and the attractive service they provide to their consumers. Therefore, the company would be interested in having your own line of technological solutions for the home, but going one step further…
Know and be in control of the operating system with which the famous vacuum cleaner works, it would give Amazon’s domestic bots a much broader picture of the floor plans of homes and the consumption habits of their inhabitants. It is a very important move if the North American multinational tries to advance its idea of creating and selling products for smart homes.
Amazon is not buying technology, but information
Each of iRobot’s connected Roomba vacuums and mops walks through homes several times a week, mapping every corner of the home. Even the most advanced model in the line, the j7, has a built-in front camera that has already been able to detect more than 43 million objects in people’s homes.
This data is gold dust for a company that needs sensitive information from its users at a time when Internet users are increasingly reluctant to share information, as data theft and privacy violations are increasingly common. serious and frequent
For now, from Amazon, the Amazon Devices SVP, Dave Limp, assured that “Customers love iRobot products, and I’m excited to work with the iRobot team to invent ways to make customers’ lives easier and more enjoyable.””.
On the iRobot side, the CEO Colin Angel assured that “Amazon shares our passion for creating thoughtful innovations that empower people to do more at home, and I can’t think of a better place for our team to continue our mission.”
Photo: Depositphotos
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