If you still don’t know what Twitch is, today we will discover one of the fastest growing networks in recent years and the home of millions of video game lovers throughout the entire planet.
What is and how it works Twitch: index
What is Twitch
Twitch is the world’s largest live streaming platform and since its inception has been specialized in the retransmission of video game games, although it is increasingly offering more content of another type, such as music, lifestyle, chats with users or sport. In fact, important clubs like Real Madrid, PSG or Arsenal They have their own channel. The platform itself is defined as follows: “Twitch is where millions of people come together live every day to chat, interact and create their own entertainment together.”
To understand the magnitude of Twitch, just take a look at the following graph from StreamLabs in which we can see how in the third quarter of 2021, the platform dominated the market for live video views and broadcasts.
What audience does Twitch have
According to its own data, Twitch receives 31 million visitors per day and has an average audience of more than 2.5 million viewers. Also, every month, about 8 million content creators direct on the platform, and in 2021 more than 15 million people were encouraged to make their first broadcast on Twitch.
In 2021 the amount of minutes viewed on the platform was 1.3 trillion. From Twitch users, two-thirds of users are men (65% men and 35% women), although in 2018 the difference was much more pronounced (81% men and 19% women). For ages, there is no doubt that Twitch is a platform for and , since almost 75% of viewers are between 16 and 34 years old.
By countries, USA is the country with the most users (21.43%) followed by Germany (6.75%), South Korea (4.92%), (4.27%) and Russia (4.24%). Since September 2018 Twitch is blocked in china.
Twitch History
Twitter born in 2011 as a spin-off of Justin.tv specialized in video game streaming. The community grew so fast that it soon caught the attention of the tech giants.
In 2014 it was bought by Amazon for $970 million (about 820 million euros), after failing to reach agreements with Google. Today the service is included as a package in the Amazon Prime subscription. Although the platform is known primarily for streaming video games, over time it has been diversifying its content including music, sports and other types of live content.
Since its acquisition by Amazon, Twitch has not stopped growing tapping into the worldwide. It has become so popular that there is even a , a convention that allows you to meet streamers, play games and participate in eSports competitions.
How Twitch works
Twitch allows users to make and watch live broadcasts. Streamers broadcast an event in real time and interact with the audience who communicates through chat.
Interface
- Center: in the center of the screen you will see a slider with live broadcasts along with a series of category and channel recommendations.
- Top bar: on the left, the tab “Following” shows all the news from the channels you follow while on “explore” you can discover new channels that are broadcasting live. And if you click on the three points You can also access different corporate and informational sections of Twitch. For its part, the central bar allows you to search, and on the right you can check your rewards, notifications, messages and access your account settings.
- Left pane: if you are logged in you will see a list of the channels you follow and a list of recommended channels that are broadcasting live.
Categories and tags
When making a direct the streamer selects a category and tags which will then be used in search results and recommendations.
There are numerous categories and tags on Twitch, so it is very important that you classify your streams correctly so that they reach your audience.
followers vs. subscribers
Both followers and subscribers of a Twitch channel can watch the streams for free. Nevertheless, subscribers pay a monthly fee that provides them with a series of advantages and with which they support the content of the channel to which they subscribe. Depending on your subscription type, you’ll be able to watch ad-free streams, subscriber-only streams, talk privately with the streamer, double your channel points, and access emotes and subscriber badges.
How to create an account on Twitch
Creating an account on Twitch is very simple. Both through a computer and a mobile follow these steps:
- Go to the Twitch page
- Click on Check in in the upper right corner
- Fill in all the fields of the form
- Username
- Date of Birth
- Password
- Yointroduce the Verification code that you will receive in your email account
- yeschoose your interests and ready! You are already registered.
Tip: Turn on two-factor authentication to keep your account secure so you can go live.
How to make money with Twitch
donations
Add a custom link to your Paypal account in chat or create a donation panel so viewers can make donations to your channel.
Affiliate program
The requirements to become an affiliate are:
- Stream 8 hours in the last 30 days
- Stream 7 different days in the last 30 days
- With an average of 3 or more simultaneous viewers in the last 30 days
- Get and keep at least 50 followers
The Twitch Affiliate Program offers the following benefits:
1.Subscriptions
In addition to the Prime Gaming subscription, Twitch offers subscriptions for $4.99, $9.99, and $24.99. Streamers get a 50% of subscriptions.
2.Bit
Are virtual currencies that users can buy to send Cheers, animated emoticons to celebrate the best moments. streamers receive 1 cent per Bit.
3.Advertising
Earn a share of ad revenue in your channel and determine the duration and frequency of the intermediate announcements. The income depends on the CPM and active campaigns.
4. Sales of games and related items
Post links on your channel to an Amazon product. If a viewer buys a product through your link, you’ll get a commission for all products in the shopping cartNot just the advertised ones.
Twitch Partner Program
In addition to all the benefits of the affiliate program, partners have more customization options and tools for the channel. Discover all the differences.
The requirements to become a member are:
- Stream 25 hours in the last 30 days
- Stream 12 different days in the last 30 days
- Get an average of 75 viewers in the last 30 days
Prime Gaming
it is a service included with Amazon Prime and Prime Video which offers:
- One free subscription per month to a Twitch affiliate/partner channel
- Specific games and content
- loot gifts
- Free subscription for Twitch.tv
- exclusive emoticons
- More color options in chat
You can try Prime Gaming for 30 days completely free of charge, once this period of time has elapsed you can continue to use the service for €3.99 per month, being able to cancel the subscription whenever you want.
The war between Twitch and YouTube
Twitch’s business model, along with criticism of YouTube, has in recent years caused a significant transit of content creators from YouTube to Twitch.
Twitch started contacting promising them higher incomes and the result was not long in coming. Many creators have publicly stated that they get more income through Twitch what from youtubeeven with fewer views and followers.
Some of the most outstanding movements were those of creators such as PewDiePie, Casey Neistat, Logan Paul, Wismichu, AuronPlay or to name a few.
YouTube was quick to fight back by signing exclusive streaming contracts with Twitch gamers like Valkyrae, LazarBeam or Muselk for their YouTube Gaming service and bringing back some of the lost stars. He even started to make a move in the gamer market. It seems that the video game live streaming war has only just begun.
Currently Twitch has its own ecosystem of great reference influencers, in which, in addition to the aforementioned Rubius or Auronplay, in Spain two names stand out above the others:, who for a long time held the audience record for a live show on this platform, and , who unseated it in June 2022 with the live show « LaVelada» (3.3 million viewers) and who is undoubtedly the best known face for non-Twitch users, thanks to, among other initiatives, his activity in the field of eSports or his alliance with the footballer Gerard Piqué .
The pandemic, a springboard for Twitch
The pandemic of coronavirus triggered the consumption of Twitch. The number of active channels grew from 3.75 million in February 2020 to 7.4 million in July of the same year. This represented an increase of almost 200% in just 4 months.
Given this exponential growth of the platform and to prevent users from getting tired of the same type of content, Twitch decided to bet on new formats and to diversify its content offer.
Some examples of this type of content are: live, interactive and self-produced series, programs and interviews related to video games, sports or music that were intended to attract different audiences to the platform.
In the month of July 2020, for example, several Premier League games were broadcast live on Twitch and organizations such as the NBA, NHL, MLS or MLB already have an account on the streaming platform.
Current status of the platform
According to data from , in May of this year the number of active channels was 7.2 million, the highest peak of 2022 having occurred in January, with 8.5 million, and the downward trend since then. In the same way, the average number of viewers per month is also decreasing, in this case since February, when this year’s peak (2.9 million) occurred. In May the average number of viewers stood at 2.3 million.
For its part, IAB Spain and , which analyzes the situation and penetration of networks in Spain, provided more revealing information about Twitch. This is one of three whose spontaneous knowledge by Internet users has increased (exactly 2 points compared to 2021) along with YouTube and , which makes it known by 6% of users. And if we talk about suggested knowledge the picture improves even more, Twitch goes up 4 points and the 41% of Internet users say they know her.
When it comes to use in the last month, Twitch fell 3 points from the previous year’s study, having been used by 8% of those surveyed. Likewise, the streaming platform has also seen diminished his…
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