GAFA is an acronym that groups the most important companies that operate in the digital world. These companies, Google, Manzana, Facebook Y amazon, generate millions of jobs and income in an economy increasingly dependent on this business segment. The GAFA, in addition, are distinguished by offering multiple free services because your goal is to reach . In this way, many other companies will develop their strategies based on the resources they offer and, if they open paid services, they are more likely to acquire them.
In this article we will briefly review the expansion of these four companies and how today they have a dominant position in the sector. To get an idea of its importance, the GAFA billed in 2016 a total of 334,907 million dollars, an amount greater than . Today we will review the power of what has been called GAFAnomics.
What are GAFAs: Google
your browser created in 1998, has a position of absolute dominance in its sector, and currently its parent company, , includes hundreds of divisions, tools and digital proposals of all kinds. Today, they belong to Google, among others, the social network Youtubethe email service gmail or the blog network Blogger, as well as such popular services as Drive or mobile operating system Android.
Although at first, the strategy consisted of taking advantage of its dominant position in search engines, today it is committed to diversifying. In recent years, he has dedicated himself to buying businesses that were already working. Still, it has a market share in the search engines. In 2016, he entered $90.27 billion
What are GAFAs: Apple
The apple giant began its activity in 1976 by the hand of . Your line of business is marketing of electronic devices. Although the Mac was its first star product, today the iPad and the iPhone they are the devices that concentrate the most sales.
Although Steve Jobs to the needs of the people, the company has continued its successful business after his passing. In 2016, entered 182,795 million dollars and has more than 80,000 employees worldwide, being the GAFA that more invoice with a lot of difference.
What are GAFAs: Facebook
It began by offering connectivity between university students in the United States. Today, it is a global giant with more than , but it also has
The free service allows you to connect and share information with those people you ask for friendship. It includes payment applications for companies, to promote events or products to certain profiles and, of course, it has made advertising its great source of income, monopolizing together with Google more than half of the global digital advertising market. In 2016, she reported an income of 27,638 million dollars.
What are GAFAs: Amazon
The giant of the Online saleswhich is currently establishing itself and betting on it, was born in 1994. software and hardware but today it markets all kinds of products.
The main advantage it offered was the possibility of obtaining a product from anywhere on the planet and reaching places where traditional businesses did not. In 2016, he filed an income account of 34,204 million dollars and has more than 150,000 workers. It must be borne in mind, however, that in recent years it has had the hard competition of that has joined other great eCommerce for fighting its leadership.
In this presentation you can discover a little more about the economic system of the GAFA or «GAFAnomics»
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