that they have reached an agreement that Microsoft buys LinkedIn for $196 per sharein a transaction valued at $26.2 billion (about 23,260 million euros). In any case, LinkedIn will continue to maintain its brand, culture and management independence. A) Yes, Jeff Weinercurrent CEO of LinkedIn will remain in his position, although under the supervision of the CEO of Microsoft, Satya Nadella. Both companies have expressed their desire to close the operation before the end of the year.
Ruben Cane He explains the operation in this video of just three minutes:
Why Microsoft buys LinkedIn
Obviously, this is not just another business move.
LinkedIn it is without a doubt, the world’s leading professional social networkmore than 433 million users in the five continents, and a year-on-year growth of 19%. In recent years it had managed to strengthen itself with purchases such as those of Press (which increased its potential in content creation), (the main social network to share presentations) and others less media but equally important as either . In other words, in one fell swoop, Microsoft manages to position itself as one of the giants of the SocialMedia Universe together with Facebook, Twitter and Google/YouTube.
This operation is very opportune for a basic reason: not to lose the step in the hyper-accelerated process of concentration business that the Universe is suffering in recent years. With Facebook, Twitter and Google becoming increasingly powerful at the cost of eating many of their competitors (potential or actual), the moment to buy LinkedIn and enter this sector was, basically, this.
In fact, the 23,260 million euros that Microsoft will invest in the purchase of LinkedIn make this the largest operation of well ahead of, for example,
But in addition, Microsoft buys LinkedIn to reinforce its position as a company aimed at companies. In fact, the first words of the CEO of Microsoft have gone in this direction: “The LinkedIn team has grown a fantastic business focused on connecting professionals around the world. Together we can accelerate the growth of the social network, as well as Microsoft Office 365 and Dynamics, as we strive to deliver value to every person and business on the planet.”
The end of a glorious stage for LinkedIn?
In any case, not only Microsoft was happy to have closed such a deal. For LinkedIn, This operation represents a recognition in all senses of the trajectory that has led them to the leadership of professional social networks in recent years. In the words of Jeff Weiner, CEO of the social network:
“We are very excited to share that LinkedIn has entered into an agreement to be acquired by Microsoft. We joined forces with Microsoft to carry out a common mission to empower users and businesses. LinkedIn’s vision – to create economic opportunity for every member of the global community of workers – remains unchanged. This agreement will allow us to continue growing, investing and innovating to offer value to our members and clients. Our members will continue to develop their skills, find jobs and use our platform. We will continue to help our clients find talent, build their brands and sell to their customers.”
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