kiwiko is one of the leading store chains, both physical and online, in . A company specializing in helping its clients care for and enjoy their four-legged friends (and more… or less), always benefiting from the best offers in the sector, through a staff specialized in advising on the well-being of their little ones.
Today, we are going to take an in-depth look at your online business model. Here we go!
Kiwoko: innovation as a basic pillar
In kiwiko define innovation with one of their flags, since their (physical) stores are always designed to be a recreational space for animals, always innovating and improving their facilities, to position themselves in the minds of consumers as that place that transmits love and respect for animals.
For this reason, even its smallest stores have more than 5,000 articles that seek to cover the most basic needs of 6 main families of animals: cats, dogs, birds, rodents, reptiles and fish.
And, how could it be otherwise, this company philosophy is not only applicable to its physical business, but also so is your online business.
Therefore, we can easily identify -when we enter Kiwoko.com-, a clear organization of the user interface, where we can see, in the first instance (home), the most outstanding offers based on brands and based on the types of pets; followed, later, by a series of articles that seek to promote the welfare of animals (teaching their clients to identify certain situations of animal stress, canine education, etc).
Kiwoko product catalog
If we go on to analyze only the Kiwoko product catalogue, we can refer to a menu that differentiates between the 6 families of animals that we mentioned above, followed by a part of brands, which contains all those that the site has, and a catalog common to the dog and cat breed, which makes special reference to antiparasitic products. Within each of these sections, we find different subsections (depending on the most outstanding products for each animal family), which, fundamentally, differ in: food, health and hygiene, accessories and offers.
Product description
One of the most interesting aspects of the Kiwoko site, and for which we can reaffirm its innovation and animal care, lies in the details that make up each product page. For example, in the case of Seresto (antiparasitic collars for dogs): when we want to make a purchase of this product, we are not only shown the star rating of other customers who have already consumed it (something that, without a doubt, is really of value to a user), but also shows us an explanatory video and much more information (such as product format, features, advantages, etc.), which help the user to fully understand the product they are about to buy .
Although it is true, not all products have a video and an explanation as extensive as Seresto, but practically all of them have breakdown of one.
In addition, also highlighted his slider of which is currently being viewed by the user. Being at the bottom of the page and having to scroll down to view it, it does not bother or invade web browsing.
Order Process and Redemption
Finally, we want to refer to the cart redemption process, when the user is going to finish his purchase on the site. We speak, in this way, of a simple and intuitive processing process by the user, in which, before clicking on «Checkout» appears, again, a lower slider that shows the user products related to those already in the cart and, therefore, we intuit that they are of interest to him.
When, finally, we click on the button, several options are displayed for the user: «I’m Customer» (and, therefore, I am in the loyalty program and have an account) «I’m new» (if the user wants to join the community); and a third option where you can continue as a guest. This, in our view, is really positive because, in this way, we do not force the user to have an account if, for example, he only wants to buy a product on an occasional basis.
Conclusions
Without a doubt, with everything previously analyzed, we can define Kiwoko as a reference site for the animal world, which is not only interested in the welfare of animal care, but also in offering its customers all kinds of information to understand animal behavior (from its blog entries, to the greater or lesser definition of the products in its catalog ). Besides, his ease and intuitive navigation is remarkable compared to other sites in the sector, without leaving -at all- behind its ease in the redemption process.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus