The popular online platform to order food at home Just Eat redesigns its brand. Your new corporate image will not simply be a change in design, but will mean a new Strategic approach to adapt to the changing needs of both users and restaurants.
Thus, Just Eat redesigns its brand at the moment in which the objective of create the largest food delivery community in the world. The bet is aimed at offering its wide variety of types of food in a fresh tone regardless of where it is ordered from.
Just Eat redesigns its brand adding color and dynamism
In the visual part, their logo is much more colorfulthe red continues to maintain the leading role but it unfolds “a ray of color as a visual metaphor that reflects the diversity and variety of food and flavors from all over the world that the platform offers its clients”
At the same time that they changed their logo, the company presents a new advertising campaign degrees under the slogan “Ask what your body asks of you” in which it invites its users to use its service and try the different types of food available.
Jesus RebolloCountry Manager of Just Eat Spain that this change “It is much more than a change of image, represents the transformation of the business as a whole and a long-term commitment. We have been leading the food delivery market for more than 15 years, but the expectations and needs of consumers have changed since then. This change responds to our commitment to improve the experience”.
The JustEat story
Worldwide, it began its activity in 2001 in and has become the world leader in online food delivery ordering. In Spain, Just Eat was consolidated with the purchase of different food delivery companies such as and Hellofood.
Recalling the 6 years that the company has been in Spain, “generated more than 550 million euros to the restaurant marketdue to the possibility of ordering what you want through the internet” points out Rebollo, adding that as of today they have more than 6,000 restaurants in the application and that the 95% of the Spanish population you have access to a restaurant with Just Eat.
The Marketplace wants to be the largest food delivery community
The new advertising campaign is made up of videos that, in a humorous tone, seek to connect with their customers, as you can see in the following example:
https://www.youtube.com/watch?v=OEgSnV11MKw&feature=youtu.be
Just Eat differs from other food delivery platforms such as and in what they do not take care of the logistics of bringing food. The Marketplace does provide advice and offers restaurants the opportunity to contract this service, but this does not represent more than 5% of their restaurants.
His approach is that his customers can find any high or medium level restaurant through his platform at any time. The ambitious bet of Just Eat represents the diversity and variety, not only of gastronomic offer, but of partners and users.
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