The group Mox, last mile logistics, has closed the purchase of supertech, a technology company specializing in the digitization of retailers (supermarkets and restaurants, among others). As the company has explained, this new acquisition will allow them to offer 360 solutions in this area: from the creation of e-commerce to all the necessary tools to automate shipping processes, with deliveries from 30 minutes to 1 hour slots.
Supertech had developed a technological tool that allows eCommerce to automate the management of its last mile logistics. This platform has a real-time predictive algorithm that reduces costs, automates traffic management and picking, improving the user experience. Supertech’s software calculates distances, hours, demand peaks, time slots and looks for the best option to be able to carry out all possible operations, reducing costs and in the most efficient way.
Gregory LopezGroup CEO Moxexplained that this purchase places them at a strategic point in the market: “After taking over Supertech’s technology, our startup is the only last-mile logistics provider to offer such a complete solution thanks to these new tools. We saw that some companies that called us did not have the necessary technology to have an efficient delivery. Now, thanks to our solution, they can optimize resources, choose slots and improve distribution efficiency and the user’s shopping experience.”
what is mox
Specifically, Mox offers logistics-oriented solutions for the last mile from the delivery of merchandise and staff recruitment to the development of technology systems. It currently has great clients from the retail sector, e-commerce, logistics companies and marketplaces such as Just Eat, Uber Eats, , , Burger King, Express, Pack, among others, and with hundreds of small and medium-sized local companies that outsource their delivery service.
Currently the last mile startup has more than 1,000 paid delivery men in more than 45 cities in Spain and Italy with a sustainable contracting model and a turnover that in 2019 managed to quadruple the sales of the previous year.
2020: a key year for Mox
This purchase coincides with a time of growth for the logistics startup, inside and outside of food delivery. The arrival of Covid-19 meant the start-up of the home delivery service for new restaurants and the increase in order traffic for others. For Mox, represented an increase of 155% in the number of clients with respect to the pre-covid period. Beyond food delivery, we must add the increase in deliveries in the grocery sector, from agents such as LolaMarket and DIA Group, and in the parcel and courier sector by the hand of GLS and Seur reinforcing its deliveries and managing its own routes. This list includes retailers from all sectors that have been applying Supertech technology such as Sánchez Romero Supermarkets, Estrella Galicia with cold beer deliveries in 15 minutes and Zerca! with the digitization of retailers and markets.
“Thanks to our technology we have helped many companies to be able to obtain income during confinement. There was a great need because their sectors were digitizing by leaps and bounds and not getting into the game means huge economic losses. Now, many of our clients have internationalized their businesses thanks to e-commerce when, months ago, it was unthinkable for them”Explain Juan Rivero, CEO of Supertech who has joined the Group team Mox as counselor.
This has been a key year for , which In December 2019, it closed an investment round of €3M led by the investment fund VAS Ventures, led by entrepreneur Martin Varsavsky, founder of Jazztel and Ya.com among other successful companies. In Varsasky’s own words, “The Internet not only gave us the knowledge economy, it also gave us the sofa economy. We sit on our sofas and we can order all kinds of things so that they arrive directly at home in less and less time. This requires first class logistics, which Mox makes possible for any business”.
The funds raised in this investment round have been allocated to the national and international growth of the startup, technological development and reinforcement of the specialized team. After this round of investment, Mox acquired a market value of over €30M, thus consolidating itself as a stable and growing company. Mox is currently preparing to organize a new investment round of around €8M.
Among the most recent novelties of the startup of Andalusian origin is the creation of Driver Jobs!, the first company in Spain to recruit specialized personnel for the last mile. This company comes to cover one of the latent needs in the delivery market thanks to its service for companies.
The company in Spain continues with its consolidation led by the new Country Manager in Spain, James Boadawhatue after passing through Just Eat as leader in the commercial department, who took on the challenge of leading the startup in a time of growth for the last mile.
Another aspect on which Mox has focused its efforts is on improving technology for the last mile thanks to its pioneering system with integrations in , chatbots and artificial intelligence. The company’s objective is to create tools adapted to the new delivery needs by working together with platforms and aggregators.
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