The feed managementor feed management, is a basic task to streamline and optimize online sales processes. As we have already mentioned in previous posts, it is a database where the collection appears all the information in your product catalog: title, price, stock, color, size, etc. A basic file to carry out marketing actions in your online store and that has the peculiarity that it is constantly changing: you only have to think about the stock data of a certain reference.
With the help of feed management tools or feed management you can:
- Import your online product catalog in CSV or XML format.
- Configure the feed to use it on any platform you need (Google Shopping, Facebook, etc).
- Adapt, improve and update the information in your catalog to the different platforms.
A ranking with the best tools to manage your feed
Unlike previous rankings, this time we have added great value to our traditional Top. It’s about the assessment of 33 experts in marketing and eCommerce, who have selected the best CMS tools for eCommerce after analyzing a long list of options.
This voting process was carried out for our company, which was free of charge. There you will learn about the best tools from 21 different verticals and the names of the juries.
With this change, we will no longer list the top tools in alphabetical order, but we will do it in voting order. However, the list of “Other tools…” yes we will keep it with alphabetical order.
With that said, let’s get down to business
The 10 best feed management tools…
…and others that you should always have on hand
(Recommended 🥇)
This feed management tool founded in 2014 allows you to create quality feeds and integrate your product catalog with more than 2,500 price comparators, marketplaces, and networks. With a single tool you can quickly and easily categorize your products, create filters, modify and improve the information in your catalog and synchronize it with all platforms.
The platform also allows you to generate dynamic ads for Google Ads and Microsoft Advertisingas well as carry out Shopping campaigns, manage orders with marketplaces and integrate Google Analytics to monitor the performance of your products.
It offers plans that adapt to all kinds of needs. Prices start at €29 per month, without permanence and with additional services such as free and personalized technical support. It is possible to create a free and unlimited trial account.
- Country of origin: Netherlands
- Year: 2014
Shopping Feed is a tool that connect, optimize and publish your catalog of online products in more than 1,000 eCommerces from 40 countries synchronizing stocks and automating the management of your orders.
With it you can create custom and dynamic fields, automatically eliminate products with low profitability, synchronize orders with your marketplace, export performance reports, generate invoices and monitor the ROI of each product in each channel, among other possibilities.
Offer a free demobut on its website there is no information about plan prices.
- Country of origin:
- Year: 2011
With Lengow you can import your catalog of products regardless of the format you use (CSV, XML, JSON) and prepare it in a few clicks thanks to its applications and automatic rules.
The tool allows highlight or exclude the right products for the right channels (marketplace, price comparison sites, retargeting), automate the process of disseminating the product and configuring your feeds by categories, titles, descriptions, etc., without the need for technical knowledge.
Their plans are personalized and do not include sales commission. It has two types of service offers: for marketing (optimizes multi-channel growth) and for marketplace (improves performance in all markets). Prices will depend on each case.
- Country of origin: France
- Year: 2009
ChannelPilot is a multichannel tool that supervises the online catalog of your products. It also analyzes its integration, helps you plan projects and optimize your commercial campaigns. In addition, it analyzes important indicators of online marketing such as return on investment.
Between his functionalities of feed management you will find:
- Analysis and optimization of feeds to achieve maximum performance.
- Publication of your online product catalog in the main sales channels, marketplaces and Google Shopping.
- Analysis of your competition’s prices for your own benefit.
- Dynamic price adjustment so you can reach your goals.
Their rates are flexible and customized according to the requirements of your business. You should contact their commercial department to find out more.
- Country of origin: Germany
- Year: 2012
Feed Manager is an agency that helps eCommerce businesses with their paid advertising strategies and marketing campaigns. Its feed management tool allows your customers to gain efficiency and speed of action in your eCommerce.
Offers a free initial audit and advice on specific topics. Based on the results, it will offer you digital marketing solutions adapted to the needs of your company and the market. Currently, it works with more than 100 companies in Europe, Canada and the US.
- Country of origin: France
- Year: 2010
Tradebyte is a e-commerce integration SaaS (Software-as-a-Service) platform that connects brands and sellers with their suppliers. It provides an infrastructure for supply, storage and stocking, logistics and order management.
your solution TB.One SaaS allows you to manage all your products and all online retailers centrally from a single software, while its web-based solution TB.Market allows you to create your own market and access a wide range of products from European brands and retailers (mainly from the fashion and home and lifestyle sectors).
To know the prices you must contact your commercial department.
This tool helps you manage all aspects of data from your online product catalog and to show them in the most popular sales and marketing channels. Among its features, we highlight:
- The ability to combine incoming data into your existing product feeds or create new feeds using raw data from numerous sources.
- Import programming to automatically extract product data from different sources.
- Mass value optimization using IFTTT rule logic to customize price formats, character counts, and more.
- Various integrations, rating reports and feed delivery scheduling.
Offers 14 days free trial and then has 5 plans subscription ranging from €33/month to €333/month.
- Country of origin: USA
- Year: 2007
The highlight of this tool is the speed and adaptability from your platform to any mobile device (iOS and Android). You don’t have to install or download anything, or worry about its maintenance.
Publitas allows you to incorporate product description sheets, videos, gifs, and add items to the shopping cart directly from the catalog. Your customers will be able transform listings into interactive PDFs and print coupons, images, recipes or any other material they want.
Have 14 days free trial and then their plans start at €29 per month.
- Country of origin: Holland
- Year: 2006
Adsmurai Marketing Platform is the digital marketing platform developed by Adsmurai that allows easily plan, create and measure Paid Media strategies on all digital platforms. Its main functionalities are the design and measurement of the performance of the strategy advertising, the management of product catalogs and the generation of multi-platform optimized creatives.
Among its features we highlight:
- Feed analysis and optimization to automatically adapt the product catalog of your marketplace to the requirements of each platform.
- Advanced filtering and creation of specific feeds to get the most out of the information in your catalog: items that generate more sales, discounted products, etc. ● Personalization of your product images to generate ads that capture the attention of your audience. It allows you to create templates with graphic elements of your brand, include dynamic texts or the variable price according to the objective and generate product sets for each platform.
- It has integrations with most marketplaces and advertising platforms like Google, Facebook, Instagram, Pinterest, , VK, Snapchat, Bing and more.
It offers personalized plans for each company. You can contact them using the form on their website and their team will schedule a meeting with you to understand your needs and challenges. They currently offer the feed management tool with exclusive access to the performance measurement tool of your advertising campaigns.
- Country of origin: Spain
- Year: 2014
The next feed management tool is DataFeedWatch. This option allows you to optimize your online product data feeds for Google Shopping and 1,000 other shopping channels. It has a whole range of preconfigured integrations, as well as a file uploader tool and allows you to combine attributes of your products, imported from any platform and in any format, to create a master feed.
Between his functions We highlight: basic assignment, categorization, variable management, filter creation, upload and download of product lists. It also has the management of campaigns, leads, incentives, opportunities, orders and partners, among others.
It has a free trial version 15 days and, subsequently, its price starts at €49/month (one store with up to 1,000 products and 3 channels).
- Country of origin: USA
- Year: 2013
this tool create feeds of products adapted and optimized to the different channels and audiences, centralizing everything on the same platform.
It has a system of integration marketplace that allows you to automatically synchronize all orders and reach more than 2,000 commercial and marketing channels. In addition, it does a full review of each product attribute and offers an exact preview of listings and ads before they are published to avoid errors.
You can try it for free and if you like it, the sales team will adjust the budget according to your needs.
- Country of origin: Germany
- Year: 2010
Shopping Feed Manager is a platform created by the agency, that allows you to manage and optimize data feeds such as Google Shopping to promote your eCommerce products in various online sales channels.
You just have to create an account on the platform and upload your Google Shopping data feed to manage it according to your goals and needs. Once this is done you can optimize the feed from one place…
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