If you’ve ever thought that your business is too concrete to be successful in eCommerce, it’s time to rethink it. A great example of this is a niche eCommerce that started simply as a final year project and that has achieved great success in recent years.
History of the beekeeper’s shop
The birth of the beekeeper’s shop dates back to 2013, year in which Joshua Ivarsits founder, was about to finish his degree in computer engineering, and he had to develop the final project of his career.
He owes his inspiration to his father, who sold boards, and one of his best clients was a manufacturer of beehives. After finding out a little more about this sector, the young engineer found that beekeeping was booming, and yet, its online potential had not been exploited in the best way.
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To put you in context: In the European Union there are around 600,000 beekeepers and 17 million hiveswhich generates around 250,000 tons of honey each year, which places the Union as the world’s second largest producer of this sweetener, only behind China.
According to a study by the European Commission, Spain, Romania and Hungary They were the EU countries that produced the most honey in 2015. Currently, Spain contributes approximately 17% of the total number of hives in Europe, that is, around 3 million hives.
Faced with these overwhelming data, Joshua created: The beekeeper’s shop, which was quite a challenge since he was beginning to learn about beekeeping, however, this was not an impediment to starting his great project, and As he gained expertise, he applied his knowledge in marketing and eCommerce.
Create differentiation in a niche eCommerce
Of course, this young entrepreneur understood through experience that beekeepers were scattered throughout the Spanish territory, mostly in mountain areas, which made it difficult for them to buy specialized material in physical stores: a great business opportunity that, until that moment, had been wasted.
Since then, the beekeeper’s store platform has an extensive catalogue: more than 3,000 products focused on the B2B public in this sector. Shortly after creating his online store, a boom in beekeeping began, due in part to the business opportunity that many people have found in this activity that traditionally passed from father to son and training was shared like any traditional trade. from parents to children, which resulted in a new target for this undertaking, the B2C sector.
The importance of offering added value
The new target of the beekeeper’s store was all those amateurs who wanted to enter the world of beekeeping, but they did not have the necessary knowledge to do so. This online store offers you a complete kit containing all the basics to get started in this sector and be able to start from scratch.
But this is not enough, since Joshua knew that should provide added valueand launched a blog with content created by industry professionals, as well as a school for beginnerswhose training programs have managed to fill this gap while at the same time becoming a great weapon in their business: develop products tailored to the needs of your target audience.
A strategy focused on the client and loyalty
For this young entrepreneur, the key is loyalty and a customer-focused strategy, since, since its inception, La Tienda del Apicultor has focused on thoroughly understanding their needs and habits, knowledge that led to the creation of the ideal products for each of its market segments.
Its niche proposal has allowed it to offer hyper-specialized products and services in a sector where there are few competitors and has managed to differentiate itself, efficiently managing its budget in fundraising and retargeting, optimizing its strategy to the maximum and achieving its internationalization in a short time, with which it has achieved resounding success with its venture.
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