He is already among us: we just have to remember that big companies have already taken the first step to introduce their brands to the metaverse with their NFTs, like the one that recently bought RTFK Studios, a company dedicated to the creation of NFTs. Or like , which launched its first virtual clothing collection on the Zepeto platform. In the midst of this fury I couldn’t stay out Laagam, a digital native ecommerce that is always committed to innovation.
Laagam presents its first NFT to make the leap to the metaverse
Laagam has distinguished itself for being a pioneer brand in the different digital channels. A year ago, it launched one of its products in Spain in a live event that included a catwalk of the garments available for purchase, at the same time that it integrated a channel of direct communication with customers through chat.
Now, the Spanish environmentally responsible fast fashion brand it is also one of the pioneers in having its own NFT: a metallic pink jacket that has been a resounding success.
Beyond selling its first digital asset, Laagam’s campaign aims to «inspire, open the doors of a new world to thousands of women», according to the statements of Diego Arroyo, co-founder of the firm. “We want them to always remember that we were the brand that introduced them to digital assets.”
The digital outfit is sold directly on the Laagam website through the platform Bitskiand the most surprising thing is its price: just one euro cent for an NFT pack which includes: a garment for the client’s avatar in the Decentraland metaverse, a piece of 3D art and a filter to use on Instagram, that is, the same metallic pink jacket shown.
Also included is a “Digital Club Pass” which according to the product description is «a card that will allow you to participate in draws and have exclusive access to future Laagam events».
Yesterday he launched an NFT. The objective of the campaign is to inspire, to open the doors of a new world to thousands of women. That’s why it’s worth a penny, so as not to commodify. We want you to always remember that we were the brand that introduced you to digital assets.
🧵👇
– Diego Arroyo (@DiegoARRG)
The rush for NFTs
Non-fungible tokens refer to non-replicable and immutable digital assets, i.e. what you get is a piece of code that makes you the owner of this digital file, and that in this case it is a jacket that will be used to dress your avatar on the VR platform.
As Laagam states in «NFTs can be used to represent real-world items like artwork and real estate. “Tokenizing” these tangible real-world assets allows them to be bought, sold, and traded more efficiently while reducing the chances of fraud, “they are like physical collectibles, but in the digital world.”
Such has been the acceptance of Laagam’s first NFT that in less than 24 hours 100 have been soldand to know more about this release Diego ArroyoCEO of Laagam has answered some questions about his new NFT:
How did the idea of launching this first NFT come about? Are you users of cryptoassets/cryptocurrencies?
It arose because personally . Mainly in NFTs that give me access to communities, teams or products on the web3 which is the future of the internet. It seems to me that a new way of building brands in a decentralized way is opening up. We were seeing several fashion brands enter the world of digital assets. But almost all of them were focused.
It wasn’t until we saw a non-crypto brand find success selling to a non-NFT audience. They were our inspiration.
Will you continue down this path? Will you release any new NFTs in the near future?
We will continue experimenting. I don’t think our target or the market in general is mature to monetize NFTs on a large scale. There is a risk of appearing opportunistic and making mistakes, it is better to generate few expectations when you are still testing.
But we do believe in education, if we believe in the continuous process of interaction with the community to understand what they see as useful. We would like to introduce an element of brand governance (choosing designs that we will launch) in the style of the fan tokens that exist in soccer teams.
How do you see the current relationship between the fashion sector and NFTs? How do you expect it to evolve in the medium term?
It is one of the most obvious connections, because both sectors are about intangibles and about outsourcing the taste you have to the world. I think the first step will be one more version of collecting (unique pieces) and another of utility (access to experiences) to converge in the long term in the metaverse.
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