The first Amazon Prime Day was held in the summer of 2015: a day of special discounts for marketplace customers that also served to commemorate the company’s twentieth anniversary. Since then, Prime Day has been gaining in popularity and extending its duration, going from one to two days. Now, 7 years after its launch, Amazon has decided to launch a second event in the same year.
As Amazon itself has explained, this new 48-hour event will offer Amazon Prime customers «exclusive access to offers of up to 35% savings, including everyday essentials, electronics, fashion, home, kitchen, toys, and gadgets from Amazon, as well as major brands such as Philips, Samsung, and Braun, and on a selection of products from brands such as Cosori, Dodot, and Xiaomi, among others ».
The offers of the event, called , will be exclusive for Prime customers, will start at midnight from October 10 to 11 and will last until October 12 in 15 countries: Spain, Germany, Austria, Canada, China, United States, Italy , Luxembourg, the Netherlands, , Portugal, , Sweden and Turkey.
“We are delighted to offer Amazon Prime customers an incredible selection of the best brands, with exclusive Prime Offers”says Eva Morales, head of Prime at Amazon.es and Amazon.it. “This type of sale event is just one of the many benefits that Amazon Prime includes. At Amazon, we work every day to offer our Amazon Prime customers the best in entertainment, shopping, and fast shipping, among much more.”
early offers
In any case, and as is often the case on these occasions, anyone who wants can subscribe and access early offers that already include some of the Amazon items, such as Echo Dot or Fire Stick devices.
In addition, the advance offers reach two of the platform’s streaming services:
- Amazon MusicNote: Non-Amazon Prime customers who have never used Amazon Music Unlimited can enjoy three months for free. At the end of the free trial period, your Amazon Music Unlimited subscription costs €9.99 per month, with the ability to cancel auto-renewal at any time.
- Deals on Prime Video: Starting September 30 and ending October 7, Amazon Prime customers can enjoy a selection of new releases and greatest hits to rent or buy with savings of up to 50%.
What happened in the previous edition
The latest edition of Amazon PrimeDay, from July 12 to 13, was a complete success and the overwhelming figures achieved made it a . On that occasion, Prime members from all over the world bought more than 300 million items50 million more than (+20%). According to the company, these clients saved 1,700 million dollars (almost 1,680 million euros) more than in other editions.
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