The online fashion B2B platform has developed a ranking of the best valued spanish fashion brands abroad. A ranking that has a special importance because it is the assessment by the professional public.
The 10 best valued Spanish fashion brands in 2018
In this ranking you have to take into account three main aspects. First of all, that the mobility of the list year after year is limited since, as you can see in the table, many of them repeat in the top 10. On the other hand, that the size of companies is important to achieve a positive brand image. Finally, the more variety and ease to buy, better than better. These are the 10 most valued Spanish fashion brands:
1. Zara (Inditex)
The first place of Zara It responds to a very simple reason: it is the Spanish fashion company that exports the most. The Cluster supposes the 77.5% of fashion exports . It is one of the greats of Spanish eCommerce, with a website that accumulates more than 5 million visits per month. Today its is a reference in the sector, and the combination with the channel offline has allowed him to rise to the top of this ranking.
https:///history-inditex-online-ecommerce/
2. handle
Mango It’s one of the fashion giants and has known how to specialize in the online channel. In 2018 it is the second most valued brand by professionals on this platform. The Web has and has become a reference because it is the third page of fashion in online searches.
3. Uneven
the mark of fashion UnequalAlthough it has an online structure, it stands out for its offline sales and its groundbreaking aesthetics. In 2017 It was in first place and today it has dropped to third, which indicates the need to deepen this aspect.
4.Loewe
Though Loewe It is not a brand of Spanish origin, the fact that it works as such justifies its inclusion in this ranking. It is specialized in leather goods and accessorieswith a permanent presence for decades.
5. Career and Career
the company of jeweler’swith origins in 1885, enters directly into the position 5 after being off the list. It has gained in prestige and expansion. It is the only brand on this list that does not have its own online sales channel.
6. Adolfo Dominguez
The fashion firm of suits of the designer from Ourense, whose groundbreaking concept in 1989 was that “the wrinkle is beautiful”, has managed to climb a position.
7. Gioseppo
Gioseppo it is a firm that enters the list. The image of Elsa Pataki is contributing to its popularity, necessary when this brand has been introduced in Europe in the middle of the year.
8. Pronovias
Pronovias is a classic bridal fashion in spain by size and social impact. For this reason, and after a difficult period, we should not be surprised that it enters the ranking.
9.Hawkers
In case of hawkers is perhaps the most amazing. First of all, because the origin of the brand is on-line. On the other hand, the product it sells is Sunglasses. Finally, because he has managed to carve out a niche for himself this year in the Top 10 of Spanish fashion brands.
https:///history-of-hawkers-ecommerce-glasses-of-sun/
10. Majoral
The youth fashion brand It has had an incidence for several decades in our country. For this reason, it is not surprising that it is in the Top 10.
Lessons to learn from the world’s fashion leaders
The Spanish fashion brands they are gaining prestige and exports have grown by 3% in the last year. Aspects such as productivityto know internationalize, innovatehave a management department professional, increase rotation and the positioning They are fundamental. These would be the characteristics to be met by a company that wants to succeed abroad:
- International customer orientation: This factor is fundamental, both when it comes to creating the product (or choosing the market to attack depending on the product we have), and when it comes to Marketing. In order to adapt to each client, it is essential to have knowledge of the local market or to have local partners or to make agreements with distribution platforms with an international presence that facilitate this task.
- Evaluation of brand positioning and price: When we launch our brand in an international environment, we need to determine if the prices and positioning that we have opted for in our country of origin are valid in each of the countries in which we want to sell our brand. Again, this task is not easy and implies the development of a study and business plan for each market, including those that are part of the European Union.
- Innovation: If Big Data and Artificial Intelligence are important in a national strategy, when we jump into the international market it is essential to have these technologies. Using techniques to fully personalize marketing or chatbots for multilingual customer service are just some of the many possibilities offered by AI. It is also interesting to adopt innovative distribution models.
- Rotation capacity: When going abroad, it is very important to have a high capacity for product rotation, especially if it is done through eCommerce. A stock out can lead to significant financial problems, not to mention the reputational problems of not being able to service customer requests. Therefore, before taking that leap, it is very important to have a powerful and agile infrastructure at the same time.
- Productivity: It is important to rely on a production system that, on the one hand, allows us to satisfy the demands of customers in each market but at the same time allows us to save unnecessary costs. Having a partner that is in charge of the international distribution of the stock, allows you to save warehouse and logistics expenses. It also allows greater control to avoid overproduction.
- Management and administration of payments and currency exchange: the management of the different payments from different professional buyers in several countries and with a multitude of currencies is one of the most common problems commented on by the brands consulted by Brandsdistribution in the context of internationalization.
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