Some time ago it took an evolutionary leap to overcome the image of a multi-product bazaar in which the only common denominator of its catalog was its low prices. In recent years we have seen how the group’s marketplace has worked to enhance quality and change the brand’s positioning in the minds of consumers, with actions that include and the opening of stores where customers can make the shopping experience physical.
In a new step forward, and a few days before the Three Kings celebration, AliExpress Spain has allied itself with one of the most relevant brands worldwide to enrich your catalog.
This is the Disney store in AliExpress
Disney launches for the first time in Spain a store of official products on AliExpress, the global marketplace for online sales of the Alibaba Group. The store itself has products from all the company’s brands: Disney, Pixar, Marvel, Star Wars and National Geographic. Disney fans will have at their fingertips more than 170 products from the hand of partners like Simba, Hasbro, Mattel, Smoby or Planet.
will be focused, initially, on the sector toys. It will have toys from franchises as popular as those of the Serie The Mandalorianavailable in exclusive in Disney+. The store, which can be accessed through AliExpress Plaza, opens with the company’s Christmas campaign “Stories that unite us”, as the protagonist with the best gift proposal for the whole family.
The new Disney store joins the catalog of aliexpress square, platform space made up exclusively of local sellers where all shipments are made from Spain free of charge within a period not exceeding 3 business days. Plaza is one of the most important AliExpress bets in the country and in it you can find products belonging to various categories such as fashion, home, leisure and technology, beauty, accessories and basics for day to day, among others.
“AliExpress is a key marketplace in our country and proof of this is the annual evolution in sales and its penetration in homes in our territory. AliExpress offers a very wide and versatile platform where, apart from products, we can offer consumers and fans of our brands the latest content such as trailers or marketing campaigns”, he comments Retail General Manager of The Walt Disney Company in Spain and Portugal.
For its part, Estela Yedirector of AliExpress for Spain, Italy and Portugal, states: “Having the presence of a brand as relevant as Disney on the platform is a clear sign of AliExpress’ firm commitment to offering consumers the best product offering.”
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