The consolidation of the consumption habits of products and services from all types of mobile devices and as a communication forum between consumers and companies are some of the great transformations that the markets are experiencing.
The hyperconnectivity of users is causing people to be ahead of companies in the use of new technologies for the first time. Under these conditions, the commitment to the development of a comprehensive and structured digitization plan It is a key piece in the competitive strategy of any company. According to the study carried out this year by the Handelsblatt Research Instituteonly 1/3 of European companies have already implemented, or are implementing, a structured digital transformation plan. In this sense, GLS already has a culture of digital innovation fully integrated into all company processes, directly focused on improving the user experience and the security of the millions of data with which it operates every day.
Logistics is now more important than ever
The continued growth of electronic commerce around the world means that more physical goods than ever are being shipped, in 2020 there were more than 131 billion packages, according to data from Pitney Bowes. The evolution of ecommerce has caused digital innovations to take a more accelerated pace of implementation in logistics than other economic sectors.
Increasingly, recipients demand that the digital tools offered by a logistics provider ensure immediacy, flexibility and ease of use. In this context, a partner as GLS is essential to complete the satisfactory experience of the shopper. With the client forever in the middlethe goal is to exceed your expectations because then you will not only buy, but also recommend.
The digital transformation of the logistics partner GLS
In this sense, GLS has concentrated efforts on digital transformation. In the month of September 2021 it was launched , which allows you to track shipments, manage delivery preferences or receive proactive alerts, among other features, all of which are aimed at generating the most satisfactory experience possible for the customer. It is a living tool, which in each update (one has already been made in January 2022) incorporates new functionalities that respond to new user needs. These novelties are the best example of active listening, which translates into trust and credibility on the part of the client.
360º strategies
360º strategies, with an omnichannel character, constitute another of the defining features of digital transformation. This is demonstrated by this company, which complements its position in the digital environment with the development of the Progressive Web App (PWA). In the same way as the app MyGLSthe new web app facilitates all kinds of management of shipments from any point with an Internet connection and without the need to download: management of returns, contracting of shipments or selection of the delivery address (individual or in ).
Mobile app and PWA
The mobile application and the PWA are just two examples of the digital solutions they are working on, taking advantage of the enormous possibilities offered by Big Data to improve the , which above all demands more flexible and faster deliveries.
The digital transformation of companies, and more specifically of logistics companies, already defines the present of their activity and they are fully convinced that it will lead to a substantial advance in the quality of service; flexibility; in supply chains; in employee satisfaction and in the sustainability of the sector’s own activity.
As GLS explains, they will continue advancing in their digital transformation strategy, always with the conviction that technology only makes sense when it is at the service of people.
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