Faced with the constant and adoption of during the pandemic, Facebook does not want to miss a single opportunity to boost the use of its platforms, and its current focus is improve the live experience on Instagram.
The visual social network of Facebook in the direct ones in Instagram that have the purpose of facilitating the transmission and use of the files that are generated.
Now direct on Instagram can last up to four continuous hours
The most important change in direct on Instagram is that now streamers will not be limited to 60 minute broadcastssince the platform has extended this range up to four hours of live streaming.
🌟3 updates about Live🌟
🎥You can now go Live for up to 4 hours
🎞You can save your Lives for 30 days before they delete
📺 You’ll start seeing a “Live Now” section in the IGTV app and on Explore so you can discover more Lives
— Instagram (@instagram)
Yet another change is that users will also be able to watch their own live streams in a private file, similar to the one you can now have in stories and posts. You will be able to access the file up to 30 days after it is issued. And if you want to use it on any other platform, you can also choose download the file that has been generated after the transmission.
In addition to these improvements, Instagram added a “Live Now” section to IGTV, where users will be able to find content to watch live at that moment.
The momentum of live video in the era of the pandemic
Instagram is betting on boosting its direct because It is a format that has increased its use due to confinement that the pandemic has caused worldwide.
The company ensures that offering a longer duration to live streaming “will be able help users who are using this type of content as a substitute for video conferencing, as in the case of gyms and personal trainers that offer classes through the social network.
In addition, being able to access the files of these live broadcasts is essential for many of its users who will be able to monitor their content and also offer it to those who have not been able to connect on time.
Instagram could be the competition of YouTube and other live streaming services
Of course, the offer for direct on Instagram is very small if we compare it with other platforms such as YouTube or even Twitch, which every day has a greater number of gamers and users sharing content.
However, Instagram offers a service that, because of its ease, anyone can use, It is very widespread among its users. It is not necessary to have great technical knowledge to carry out a decent live broadcast with a good range, which the platform will surely be able to take advantage of in its favor and become direct competition for these services.
Also, by allowing users to stream longer videos live, it will also increase the time they spend on your platform, especially considering that there are transmissions that users cannot see at any other time or place.
The extension of the duration of the direct is available to all Instagram users globally, but it will have a limitation, since those users who have a history of violating Instagram policies, including copyright violation, will not be able to launch these long streams on Instagram.
Image: Instagram
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