How the order works in 1 click to buy on Amazon – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Carry out shopping on amazon it’s not complicated. Following a few simple steps, the purchase of items via eCommerce is within the reach of anyone. And more, if you do it through the order in 1 click. Today we will explain how it works.

One-click payment when shopping on Amazon.

Pay per click is one of the most popular ways to shop on Amazon. And it is logical. It is a simple and fast way to be able to end purchase processes that, otherwise, can become eternal. Through this procedure, placing the order in one click from the Amazon product detail page, the order will be paid with the configured payment method and will be forwarded to the default address. As simple as that.

In this way, one-click orders will allow you associate your payment card to the addresses you use most frequently, to be able to carry out your orders with a simple click. We will start configuring all of this in the “Settings in My Account” section.

Setting up 1-click payment to buy on Amazon

first thing for configure order in one click is to click on “Edit 1-Click settings”. Then we will go to “Click here”, to have the option to change the default address, and then to “Change”, next to the chosen payment system, associated with that address.

If we wish, we will click on “Change”, next to “1-Click configuration for this address”.
For save changes made We will follow the instructions indicated on the screen. If what we want is to deactivate the order in one click, the “Deactivate 1-Click” button, located on the right side of the screen, will help us. To activate it later, the button will appear as “Activate 1-Click”.

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Next to the button to place the order in one click you will have a list with the shipping addresses you use the most, assuming there is more than one. It is also possible to send gifts with this one-click payment procedure.

Advantages and disadvantages of payment in one click

Between the advantages of choosing the payment method in one click, there is the comfort and speed when buying on Amazon. Through an initial configuration, simply with a click on the product you want on the details page when buying on Amazon, the purchase process is launched. Let us think, for example, of a client who habitually purchases many products. It will not be necessary to indicate the parameters for each product. The process will be quick and easy.

Among the main drawbacks is the possibility of fall into the temptation of doing compulsive shoppingas the one-click purchase mechanism is so simple.

If this has happened, and we want cancel an order, the process will be as follows: we will click on “My orders”, we will locate the product or order to cancel and we will click on “Cancel products”. If the order is in the preparation phase, this option will no longer be available, although you can click on “Request cancellation”, an option that does not guarantee cancellation. yesIf orders are already shipped, neither of those options will be available.

Beyond One-Click Payment: Other Innovative Payment Methods

Beyond this way of buying on Amazon, the advance in technological innovations does not stop introducing novelties in the market. One of the most interesting is the possibility of pay with mobile, which is already generating a significant volume of business. To streamline this means of payment, the incorporation of the modern is announced. This is a solution that is being announced by large companies, but has not yet materialized.

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Two examples of the new payment methods are those developed by , which allows funds to be transferred from one current account to another with company devices, and , which will allow purchases to be made from anywhere in the world.

The European Union is studying measures to regulate payment services through the Internet and mobile devices. The purpose is to get a digital single market.

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