Every day he offers us new opportunities to showcase our products and services on various platformsbut as online advertising becomes more complex, it is harder to manage and analyze our campaigns. Facebook wants to make its tools easier to use and: Meet the new Facebook Ads Manager.
The functions of the new Facebook Ads Manager
The new Facebook Ads Manager has changed its interface in order to offer better navigation, since it has a cleaner design so advertisers can better manage their campaigns.
The new Facebook Ads Manager includes a new navigation bar which offers more space to highlight ad performance as well as reporting tools.
In addition, advertisers have a new copy and paste function to create advertisements, as well as a function of automatic namingwhich is designed to help advertisers quickly and efficiently identify campaigns, ad sets, and their names.
Facebook assured that it also plans to implement new location editing tools and more intuitive creatives, however, this new set of tools may not be available to all advertisers until next year.
New option in bidding
The new Facebook Ads Manager is not the only news, since the giant has also presented a new bidding strategy In addition to, which focuses on the volume of conversion, or the cost per target, focused on the predictability of the cost according to the target audience. This new bid strategy will maximize profitability and results, .
“We’ve heard that businesses need a new bidding option to reach certain campaign goals, a able to control costs and volume”. In this way, the new bidding option will allow advertisers to set a maximum /CPI, allowing the Facebook system to be optimized to improve results.
Updates in Business Manager
Finally Facebook Business Manager will be updated later this yearto offer an easier way to incorporate new clients into the system, in addition to integrating improved administration functions in the client’s historical reports and a new way of organizing files making them accessible to users who have been approved.
In this way, Facebook hopes to help advertisers better manage their campaigns, streamlining time and effort that require creating and monitoring advertising strategies on their platform.
“All of these features are designed not only to improve the appearance of our advertising tools, but also to help advertisers work more efficiently”
Ad Manager It will be the first tool that the great social network will transform as part of an update in the design and system of Facebook’s advertising tools, so that agencies and advertisers have better use of them once they become available this year.
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