One of the most common problems for is that we don’t always find the right size, a problem that Nike wants to solve with the help of augmented reality in its application NikeFit.
This is how Nike Fit works
A year after Nike acquired two 3D technology and augmented reality startups, the fruits of their efforts will begin to be seen in better customer service and personalization. With Nike Fit, customers will know exactly what size shoe to order just by scanning their feet.
The best of all is that they will only have to use the Nike Fit app and the camera of his mobileand using its machine learning and artificial intelligence, it will provide one size recommended for customerIn addition to storing this information in your profile for future purchases, either in your eCommerce or in physical stores.
Nike Fit was created using the technology of Invertexa 3D scanning company, specializing in the use of automation technology to build medical and consumer devices.
Since a time ago Nike has opted for technology to grow its business direct to the consumer, including its Nike+ customer app, which has already reached 150 million users. Zodiak, another of the technology startups that the company acquired, works precisely on this app.
Nike seeks to obtain data to improve customer service
With this bet, Nike hopes to increase its direct-to-consumer sales and rely less on its wholesale income, which will allow it to gain more control over brand positioning, pricing, and of course, valuable customer data.
These data will serve you not only to use in your next ones but they will be able to improve the customer experience in the future, either in physical stores or through its website.
Nike’s global head of digital products, assured that “at least from the organic data that we have seen, in the first tests, Nike Fit has been one of our strongest value services that we have been able to provide to our Nike+ members”
Nike Fit began testing in three physical stores in the United States earlier this year, with good results. As Martin explained, “Even people who hadn’t heard of Nike+ were asking us how they could store their shoe size information.”
But in addition to obtaining data from its users and thereby improving the customer experience, Nike Fit can help the brand to improve the problems involved in selling direct to the consumer.
By accurately measuring the size of consumers’ feet compared to traditional measurement charts, you will experience fewer returns and the company will save on the costs involved.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus