Love is born from sight, and surely on many occasions you have admired an outfit in a Zara window and imagined yourself wearing those clothes. But in a very short time your imagination will be nourished by a new technology that will make you appreciate each of its collections much better: Zara AR.
One of the marketing trends that more and more companies integrate into their campaigns is augmented reality, AR for its acronym in English. Through this technology, users can be shown objects realistically in any space that your mobile camera shows.
From now on you will be able to find deserted Zara windows with a white background and the legend “Shop the look”, and if at first glance it seems that they have forgotten to place the mannequins, everything will change when you see them through the mobile.
Zara AR will show living models at the points of sale of the Inditex giant
When installing the app Zara AR which is available for both devices as you will see various models in action. They will appear to size real dancing and strolling through the windows displaying the latest fashion trends from Zara thanks to augmented reality.
But the Zara AR app will not only be displayed in store windows, since as of April 12, Zara’s 130 physical stores around the world will also display other living mannequins inside the store and even in the boxes themselves online delivery, which will be the scene of the new dynamic experience.
Models brought to life within mobile device screens will pose and even talk while presenting the Zara studio collection in sequences of 7 to 12 seconds.
In total there will be twelve dynamic experiences that will be shown as holograms on a set of 170 square meters. And if any user has not yet downloaded the Zara AR app, they can do so in the store through the free Wi-Fi offered at the points of saleso it will not be necessary to spend data from the mobile contract.
In addition, all the looks that the models show in Zara AR can be purchased instantly through the appand even within the store itself.
Augmented reality is a new form of interactive marketing
In addition to Zara AR, many other large companies have opted for augmented reality as an extra service for their customers. Among them we cannot forget Amazon, that in November of last year announced , with which its users will be able to test how the furniture and appliances will look in your house before purchasing them on your platform.
Another of the greats of eCommerce that has opted for augmented reality to offer a more immersive service is , which in alliance with starbucks created their flaghsip store: a new cafeteria that, in addition to incorporating mobile payment methods implements augmented reality through an app to perform activities and select your drinks through a digital menu.
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