Venca: Analysis, opinion and comments – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

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Prices


low shipping costs


Short delivery times


Catalog diversity


Confidence

Venca tries to offer a quasi-secular business model through the web. Suitable for die-hard customers

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Venca It is one of those mythical companies that, due to its very long history, occupies a place of its own in the hearts of the Spanish people. Their , vintage When the vintage It was a furious novelty, they have been for years a backbone of living rooms throughout the country, at the same level as the Hola!, the Marca or the Alcampo brochures.

A great representative of direct sales models, such as Avon either Tupperwareback when the internet was anything but mainstream and online sales were made through endless phone calls.

Well lo and behold, in the middle of 2014 Venca is. Position sixteen of the ranking, nothing less. Above a European online fashion giant like Zalando. Not in vain, , as well as filling mailboxes across the country with . A company that wants to continue growing, and that, after many years selling by catalogue, now

Venca: A huge online fashion catalog

Venca’s catalog is large. Basically as for women’s clothing, footwear and accessories, the central axis of its clientele, but including men’s fashion items, home clothes and even toys from Eureka Kids. All of this wrapped in a nice and effective designwith multiple menus and search engines to locate the desired item.

Ordering fashion online…. by phone

Venca does not renounce its origins. The telephone and the paper were the backbone of his business, and that is not easily forgotten. If you want to buy their products, even consulting their catalog online, You can order your purchase by phone or mail. The fundamental downside: Buying by phone will mean calling a payment number 807. Beware of hesitating when giving your account number. More time, more cost.

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Multiple delivery options

One of the strong points of Venca is, without a doubt, the variety of delivery options it offers. If you buy on their website, you can choose between four different services:

  • home delivery via . Delivery period: 48 hours. Price: €5.95
  • home delivery via . Delivery period: 4/5 days. Price €3.95
  • Post office delivery. Delivery period: 3/5 days. Price: €1.95
  • Delivery at Point Pack. Delivery period: 2/4 days. Free

Great, right? Multiple possibilities, both in terms of price and form, and even the option of collection at one of the drop points in the Punto Pack network. Well not so much: come charge some strange fixed shipping costs of €2.95, which you must add to any of the previous possibilities. Also, if you buy a bulky product, the cost will be €7 for purchases under €45 and €14 for purchases of more than €45.

Prices for all pockets

As for the prices, in Venca you can find a bit of everything. For example, if you decide to buy a toy from EurekaKids, it may be more rewarding to buy it on the toy store’s own website. There are products with the same price, but in others the comparison is quite negative. it is more than double (!!) . As for the clothes themselves, the prices of Venca’s own garments are cheap, but ecommerce loses competitiveness as soon as you choose a product from a recognized brand.

When paying you can choose between one huge variety of possibilities: Credit card, cash on delivery, direct debit, PayPal and even Venca’s own card. Unfortunately, not all of these options are free. Cash on delivery entails an extra cost of €3.95, and direct debit of €0.45.

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In summary

For the rest, this ecommerce accumulates more strengths than weaknesses, although some of the latter are too obvious, such as contact through a number of phone 807, that will make more than one think twice before trying to resolve their doubts in this way.

In any case, a good ecommerce from a mythical brand.

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