What is Retail Rocket: Personalization for eCommerce
Retail Rocket is a multi-channel platform for personalizing the shopping experience in eCommerce, with more than 1,000 customers around the world.
Retail Rocket technology manages to detect the interests of userscustomers or buyers of an online store, showing different content for each of them, achieving show the right product at the right time. A solution that can become the key to achieve increase the value of the online store and the average ticket.
And, it is that, it is a reality that, currently, many eCommerce struggle every day to solve two big problems:
- The difficulty that power poses show all product references to a user who, on average, stays on the page for around three minutes.
- Retain and redirect without having made the purchase.
For Marketing Director of Retail Rocket, “The first of the problems would be easily solved personalizing the website; personalization technology -increasingly growing in Spain- It allows knowing each user and adapting the website to each profile… in real time! In addition, it allows users to be impacted through transactional emails by personalizing their messages».
A platform used by clients worldwide
Customers using Retail Rocket’s eCommerce personalization platform include such well-known names as Nespresso, Auchan (Alcampo), Yves Rocher, L’Occitane en Provence, Oysho, Uterqüe, Pronovias, Mercado Actual, Grupo Om, Dans or Crox.
What customers are looking for in Retail Rocket
As he told us at the time, these and other brands come to his company in search of the solution that allows them to take their online stores to a new level:
«The main problem we solve is because they can’t find the product What do they seek. That is the situation. We make the store relevant and this has a very positive impact in terms of sales.
We recover those who drop out during the conversion zones, and this is a benefit that you will notice immediately. A user who ends up buying, not only what he started looking for but 3 or 4 products, generates a net profit. If not, he would have ended up not buying from us, but doing it in the competition, which is the worst case scenario, or losing track of it».
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