It is well known that the area of digital marketing, as happens with any activity that refers to the Internet, is characterized by being in a continuous transformation process, evolution and change. What was common 12 months ago may be obsolete today. Next, we make a description of the technologies that are marking the nearest future of the sector.
5 technologies that you cannot lose sight of
It is very important that companies and agencies specialized in digital marketing suit to these changes in trend and know how to integrate them smoothly into their strategy. As a general rule, companies that innovate are usually placed in a position most privileged in the market relative to its competition.
1. Marketing automation
One of the most remarkable technologies that are changing the digital sector and that constitutes one of the essential points to carry out a successful strategy is the incorporation of a system that allows speeding up or, better said, automate all possible areas of the process.
It is true that until recently not much attention was paid to this trend, but now it is beginning to change. Automation makes it possible to create techniques that mechanize the actions of marketing defined in the strategy, which allow manage the portfolio of consumers and potential clients in a way More specific.
For example, the development of automation technologies in (Customer Relationship Management) that help optimize follow-up and customer service by offering new forms of both recruitment and Companies such as Adobe, or Salesforce have also come out stronger from this process of adopting
2. Streaming video
The facility that we have to consult information in real time from any point thanks to mobile devices such as smartphones or tablets favors the use of live video platforms such as or , which also allow companies to achieve increased user engagement or potential clients.
The creation of videos has been shot in the last year, especially among the younger generations like millennials. This audience considers the visual information of images and videos as the best way to share and communicate information.
These generations are more likely to connect with brands and follow their stories. Thus, the use of online seminars or live videos is one of the trends in digital marketing most common that companies usually include in their strategies to attract new customers.
3. Evolution in mobile technology
And it is not surprising that among the technologies that are revolutionizing online marketing, the evolution of mobile technology plays an important role. The most innovative companies appreciate that these devices offer more information fast, intuitive and smart that help your potential users to motivate the purchase of your products or services.
Within the digital marketing strategy for mobile phones, there is the development of devices so that they are more interactive. A good example could be that in addition to allowing fast contactless payments, it can provide more information about the company when the customer approaches their mobile device to a business card.
Even so, trends in digital marketing are also directed towards the production and design of , which are applications that use the latest technologies available in browsers to offer a mobile experience as close as possible to that of a native application. The Progressive Web Apps learn from the mistakes of their predecessors and bring to the market a new and improved technology in the development of web applications.
4. Artificial intelligence
This is one of the trends in digital marketing that is mainly manifested by it. Its application -for example in the interpretation of data analysis- significantly improved navigation of users through the prediction of their needs.
For companies and agencies it means a big advantage, since it not only allows you to manage huge databases, but also gives you the possibility of solving problems that may be found on the fly. Likewise, it opens the doors for the development of increasingly specialized tools that adapt in real time to user behavior.
5. Strategy around the client
indicate that the strategies focus, above all, on in customer satisfaction. In this way, you bet more and more by technology personalization of services to bring companies closer to users, something that is also becoming widespread in the field of .
Even if at some point consumers choose to subscribe to a campaign, it is true that irrelevant content can cause them to unsubscribe. Generic newsletters already they do not workand the one based on the behavior of each of the users is each time more trend. In this way, as is the case with Google ads, the information in the electronic it adapts to what the consumer is consulting online, that is, to what the user is interested in at that moment.
Do you want to know a little more about how the digital sector will evolve? Take a look at these posts, and give us your opinion!
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