The Plus comes to an end: after 7 years of existence, the least successful social network of the online giants is about to say goodbye. Google has announced its closure, scheduled for August 2019. It is time to review his (sad) evolution in this time.
The origin of the Google Plus network
sources such as New York Times they came to declare it Google’s biggest attempt to compete with the social network Facebookwhich had more than 750 million users in 2011.
In itself, Google Plus or Google +, as you prefer, was the company’s fourth foray into the , following Google Buzz and Orkut. For many, the Google Plus network started like a rocket and crashed. Although his design was clean and to some extent with a very advanced look-and-feel, the taste did not last long.
There were many reasons: Little interaction with third-party apps, the “circles” ended up being somewhat complicated, it was not possible to access with “anonymous” or pseudonymous users, and with the lack of many functions… simply and simply, the social network began its slope.
Today many keep it, but only for the purpose of increasing the content positioning (Since from the beginning “it was rumored” that Google gives a lot of weight to what you share within the Google Plus network) or in certain cases, to support eCommerce. we explain ourselves
History of Google Plus: seven years of much struggle
Even since 2015 the network google-plus it showed an unpromising future; It was no secret to anyone that Google’s social network had not worked as expected, and that was how started disjointing Google Plus network profiles and features from their respective regular Google accounts.
In fact, the first service to break away from the Google Plus network was , which introduced comments via Google+ in 2013, in an effort to reduce trolling within comment sections. Without lowering the sword or the shield, still at the end of 2015 Google presented a ‘new version’ of the Google Plus network, in which those functions that really gave it a little life were preserved: Collections (Collections) and Communities (Communities), the latter being determined by several tests made to ‘hard’ users (loyal, or in other jargon, ‘hardcore users’) to determine their behaviors and preferences.
With that, the new Google Plus network inspired a much lighter sailing, showing itself as a product with a more defined focus and purposes (before it seemed that you had a million options flying at you, with thousands of ways to share and interact but without something precise). Something that served to celebrate his fifth birthday.
Today is Google+’s 5th year anniversary! Thank you for all you’ve done.
—GooglePlus (@GooglePlus)
But it was his swan song.
Let’s face it, we can’t say that Google Plus is really a brilliant product from Google. It remains there, silently, and continues to exist without giving much to talk about.
And so it will go in no time.
Image: DepositPhotos
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