Online sales propelled this family business from León to greater success. TTen years after launching Mi Tienda de Arte, a leader in the creative hobby on the Internet, its growth is exponential but its essence remains intact.
Asunción and José were a young couple of artists who started their business in 1983 selling fine art items in an establishment in the romantic neighborhood of León. Over the years, the store, which was also an exhibition gallery, expanded its catalog until it focused exclusively on the commercial part. It was not until 2010 that the business took a business turn to enter internet sales: a successful decision that has allowed them multiply its turnover by more than 100 in the last eight years.
It is an eCommerce that is at the forefront of the sector. From articles for crafts, whether marquetry, embossing or painting, to the most current trends such as albums and a variety of decorative material for the so-called scrapbookingoffers more than 30,000 products for the artist.
Supported by a local logistics partner
A success factor of the company is its warehouse of 2,000 square meters of surface located in the province of León. This stands out for its innovation in technology and logistics, thanks to which many processes are automated. Through it and supported by GLS as logistics partner, packages arrive quickly to your customers. As Víctor Juárez, CEO of Mi Tienda de Arte explains, «We value the joint work in a very positive way, placing special emphasis on the support provided by its workers in customer service and disposition».
Since the beginning of the cooperation four years ago with the GLS Trobajo 783 agency also located in León, The shipment volumes of Mi Tienda de Arte have practically doubled year after year. Customer orders contain an average of ten different items and, in addition to being shipped within Spain, many of them are sent to Spain, Germany and other Central European countries. To do this, Mi Tienda de Arte uses the products and services of GLS Spain that best suit your needs. Mainly these are the ExpressParcel for domestic shipments, and the Euro BusinessParcel for internationals. “99 percent of shipments to the end customer in Europe are made through GLS”points out Victor Juarez.
The fact that the GLS agency is so close to Mi Tienda de Arte facilitates the packet processing. Twice a day, two agency employees come to the company to prepare shipments on site, classify them and transport them to the GLS centers in Benavente, Coslada and San Fernando, from where they will continue their journey to their final destination. Juan José Fijo de Cabo, General Director of the León Trobajo 783 GLS Agency, highlights: «It is a pleasure to evolve with them. Thanks to his tenacity, perseverance and know-how, we have grown a lot together».
Currently the sales establishment called Bellas Artes where it all started is still going strong, but the business revolves almost entirely around the online sector. In addition to the success that this sales channel has given them, it has helped them discover new demands and trends. Preserving its love for art, Mi Tienda de Arte continues to grow and expand its business to other countries. In fact, his success in international development has earned him win the “best internationalization strategy”. An award that motivates Mi Tienda de Arte even more to achieve its objective of expansion towards Latin America.
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