One more time is in the midst of controversy. This time due to an anti-racism campaign that has gone viral. The stamp collection #EqualityStamps that Correos launched in the European Month of Diversity and that this year also coincides with the anniversary of the murder of in the United States has caused controversy.
The stamps will represent different skin tones…and the darker they are, the less value they have
The initiative is intended to reflect racial inequality, since the stamps have a different value depending on the skin color they represent: the darker the less value it will haveso “it will be necessary to use more black stamps to make a shipment”.
The Correos anti-racism campaign continues on this occasion features the participation of the Spanish rapper and composer El Chojinas the main voice that adds to the objective of raising awareness that the value of a person does not lie in the color of their skin.
Post Office’s controversial anti-racism campaign, is it racist?
Equality Stamps has the collaboration of the NGO SOS Racismo which has been fighting against inequality and racist or xenophobic acts for more than 20 years, which gives it more solidity. However, not all people have found it the same.
Get the stamps and make each letter and each shipment a message against racial inequality.
In collaboration with
– Post (@Post)
The controversy, criticism and memes have not been long in coming after the launch of the campaignand although it is a success because it has managed to occupy a place among the trending topics on Twitter, Many users consider this anti-racism campaign… as racist.
And it is that in their effort to launch a message and raise awareness about discrimination based on skin color, many Internet users consider that the racist idea of ”the darker the less value it has” is reinforced, something that can especially shock those clients of Correos that do not know the context of the campaign and find that difference in value by colors:
Hello look… I’m a publicist and designer and I’m currently unemployed. I say this because as you are going to have a free vacancy… in case you can tell me where to send the CV. Thanks. A kiss
— Marta Ross (@MartaRossben)
Ku Klux Klan likes this
— P. José María ✞ (@paterjm)
— milotix (@mil0tix)
Campaigns against racism that, for whatever reason, go wrong.
– Marc Jordà (@MarcJorda)
I want to say I can’t believe that an “equality” campaign values black people at half that of whites but the unfortunate reality is I can and we shouldn’t be surprised. intent versus impact taken to a new level check it out
— Ali (@ aliens323)
The first thing I thought when I saw the email campaign
— Danes Loher (@DanesLoher)
However there are those consider that the campaign is a real reflection of what has happened for hundreds of years, an unfair reality that continues to affect millions of people, and that on the other hand, gives voice to those who are committed to diversity:
Half of the people have 0 reading comprehension, they do this to reflect a reality
— Jose Carlos (@JoseGrylls)
It’s a metaphor. Do I have to explain everything to you?
– Marcos Prack (@MarcosPrack)
I like it. She seems daring to me, and that she is going to arouse indignation. And it’s what they want. That you are outraged by the inequality of the stamps, because it is a reflection of a inequality in the real world not so obvious.
– Fernando de Córdoba (@gamusino)
The stamps can now be purchased at the , with prices ranging from the lightest (Rate C for €1.60), to the darkest (Rate A, €0.70), and we will have to wait to find out if this anti-racism campaign was successful.
We must not forget that a few months ago through a music video in which the hip hop singer and rapper Sara Rocas, semifinalist of the Battle of Roosters of Red Bull Spain in 2019, sings of Spain’s effort to create an inclusive and open place. However, a few hours after the video was released, the debate was ignited by what the lyrics reflected behind it, and accusing Correos of politicizing October 12.
Either way, the virality of both campaigns has been undeniable.
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