The Periscope App of video streaming is celebrating its first year of life, in which it has reached its first major milestone: having recorded 200 million broadcasts to date.
200 million videos: more than 110 years of content
The most impressive of all this is that in January 2016 the record was barely 100 million streams: In other words, the Periscope app is experiencing extraordinary growth in a very short period of time. In fact, the number of transmissions generated in the first year of life of the Periscope app (something that not even the Periscope itself managed to generate in its beginnings).
The company, founded in 2014 and , allows broadcasting in streaming video from mobile and share it with everyone. As a growth strategy, videos are shared on Twitter by default; it was just this function which has allowed it to speed up the growth of users at an exponential level.
It was the same Apple that even named Periscope “app of the year”, a fact that made its rivals and Facebook inject more force into captivating a larger volume of users (the latter, in fact, had to accelerate efforts to launch ). The power that the Periscope app has accumulated in a year is so great that Google itself is preparing its streaming app for YouTube, called YouTube Connect.
Streaming video and the Periscope app, a “must” within your strategy
For brands, the bipartisanship of Twitter and Facebook is over; , or the recent and the same Periscope They are here to stay, as Rubén Bastón explains in the following video:
For now, an undeniable reality is that the streaming video is becoming a Social phenomenon. It is an irreversible fact that it is increasingly common to find “common” users transmitting what happens in their lives. And, without a doubt, the Periscope app has been a great promoter of this phenomenonthanks to its ease of use and its interconnection with Twitter.
In a year of life, what do you think of the Periscope app? Have you already used it at some point for personal or brand use? Share your opinion.
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