Offer a service fast, personalized and ecological transport It is one of the main challenges of the sector. In this interview, Robain de Jong, General Director of, tells us about his business model and what differentiates his company from other solutions for the classic problem of the last mile in eCommerce.
Interview to Robin de Jong, CEO of Ecoscooting
How would you tell our clients what Ecoscooting does and, above all, what it does better than the others?
Ecoscooting is a company dedicated to offering. We do it differently from the competitors, with electric motorcycles. we do not pollute nor do we have the problems of not being able to circulate due to traffic restrictions. This is important and will become more and more so.
In addition, there is a lot of innovation in the last mile market. There are many companies that have started with freelancers and we have decided to do it only with employees. In this way, we ensure that they have to be there when it rains or when there is the Champions League. To offer a quality service, we have decided to work only with employees with payroll.
Finally, we work with our own technology. Our technology allows receive customer orders and assign them in real time to delivery people. Also in large volumes. On a Friday night many orders are received and all are ordered in half an hour. From receipt of the order until it arrives there is only 30 or 40 minutes.
For this you need good technology, and we have an automatic allocation algorithm that today reaches 90%. In addition, this technology allows that our customers see in real time the status of their shipment. We are also able to offer our clients’ clients (final recipient) flexibility for the time of delivery but, once they have chosen it, we also adapt to last minute changes (time, place or person). This goes a long way for increasingly busy people.
How many clients do you currently have, or could you name some of the most important or well-known ones?
We currently have some 60 clients. Some are very large and others that give us 100 or 200 orders a month. But we have automated this and it is not a problem because we can do it cheaply and profitably, even for ourselves. Our great clients are, among others, Just Eat or new businesses such as the supermarket platform .
What are the most common needs of customers?
The largest category of what we deliver remains food delivery. We deliver a lot of food in a short time and therefore it has to arrive hot to the consumer. Then we have a lot small parcel: electronic accessories and books. Finally, another segment is the shopping at supermarkets.
Basically, what you buy online is what the majority buys. They are very frequent purchases and communion has to be maximum, because the most frustrating thing is that you order something and it takes another day to arrive. That doesn’t happen with us.
Facing your customers, do you act as a white label?
Yes, we are introducing white label service because the companies that currently sell online, since the product leaves the store or restaurant, everything is managed by the transport company. Having the ability to put your own brand is important and we are introducing solutions so that the whole process, including delivery, have the name of the company that makes the product.
As for the logistics sector, what are the main challenges to catch up with powers in the sector such as France, Germany, the United Kingdom…?
I think, for example, in fast same day delivery services we are not behind other places, although it came from far behind. Spain is now at the top of online shopping.
What do you think is the main factor by which companies can decide on one logistics company or another?
We Believe that To be successful we have to make our clients successful: offer the service but oriented to the final customer. Our values include serving door to door, door to door, in the committed time and with a smile because we are increasingly the face of our clients and it is important to give them a good image.
It is also important that people are not at home during the day, and we deliver between 7 and 11 pm, and also on Saturdays and Sundays. This gives you extra flexibility that traditional companies don’t offer.
At the user level, it is very comfortable… In the coming years, how do you think the sector will evolve?
In the end, with the entry of Amazon and its two hour delivery service that other companies are following. In the SME landscape, it is important that these companies follow and look for online sales and delivery solutions such as Amazon offers. Large companies have started but it is imperative for survival that small businesses follow; yes, they are doing it because we are contacted by small companies that are not selling online but want to.
It could be said that the main challenge for the coming years is that fast delivery…
More than fast delivery, let it be when the customer chooses it. It cannot be that you buy online and that you do not have the possibility of indicating the strip on the web. You receive a message from the company that tells you that you will receive it from 2 to 6. In my opinion, this has to change because the option to choose when it is delivered must be at the customer’s discretion, when he requests it.
Speaking of the future and if we took out the crystal ball… What is the news you would like to read in a year in ?
The news I would like to read is that we really are the company preferred by end customers. That the company comes to us because we give the best experience to the end customer, this would be the great challenge. But we are on the right track.
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