This is the second year that he has carried out his study “BEST AGENCY TO WORK” between the communication and PR agencies, that identifies the 10 best valued to work in them, by the professionals of the sector.
On this occasion, between the months of March and June 2017, a total of 166 professionals (almost twice as many as those interviewed in 2015) who work in 26 different agencies. Of them, 87% are in Madrid and 13% in Barcelona. 71% of the professionals interviewed are women, and 29% are men, with different positions within their companies.
The 10 that lead the ranking are:
- Apple Tree Communications
- Llorente & Cuenca
- dare
- tinkle
- Ketchum
- Havas PR
- globally
- Communication Framework
- Ogilvy Public Relations
- Weber Sandwick
Again Apple Tree Communications appears at the top of the list of the most attractive. It is remarkable the rise of Llorente & Cuenca that reaches the second position when in 2015 it was in the ninth, and that of dare rising from sixth to third place. Enter agencies like Havas PR (6th in 2017), globally (7th) and Communication Framework (8th).
Agencies choose the best clients
The infographic shows the results of the study graphically, as well as the clients “with whom they would like to work” the professionals of the communication and PR agencies, where one more year, and as usual in the results of this same study carried out between other groups in the sector, Coke appears first. Second, it also repeats and third place is occupied by Google. This year they enter the ranking of BEST MARKETERS TO WORK WITH companies such as Google, Mahou San Miguel, Netflix, amazon either Santander.
Hector AbanadesResearch Manager of SCOPEN tells us: “First of all, we would like to thank the increasing number of interviewees from communication agencies, since thanks to them we can continue to do the BEST AGENCY TO WORK. And above all, congratulate the agencies that appear in the Top 10 of attraction, especially APPLE TREE COMMUNICATIONS, which repeats two years later, as the most attractive agency. But also to the other nine agencies, since it is not easy to appear in this Top 10. Every day there are more communication agencies in this market and every day it is more difficult to be attractive: you have to work with clients who are committed to innovation, you have to have reference professionals who serve as inspiration for the internal team and you have to bet on doing different things out of the conventional, since the communication agency of 2017 has nothing to do with that of 2016 and much less will have to do with that of 2018. The constant evolution attracts clients and talent” .
The best agencies to work in Spain
This is the third industry ranking that Scopen has published this year. If you want to know more about the best agencies to work in Spain, you should take a look at:
Image: ShutterStock
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