YouTube wants its content creators Know in detail the operation and metrics of your channel and after several months of testing Google has announced that YouTube Studio is ready for his debut. YouTube Studio is a new version of old Creator Studio: a tool designed specifically for content creators to carry out a detailed management of their channels and also .
A new single window with the relevant information and metrics about the channel
Gradually and over the next few weeks, YouTube Studio will be the default tool for all content creatorsalthough Google points out that the option to return to Creator Studio Classic will be given if desired.
YouTube Studio has three new metrics that will allow content creators to better understand the performance of their videos, as well as a new panel which will display personalized channel information as well as the latest important news about YouTube.
In its Assaf ReiferYouTube Analytics Product Manager and Ezekiel Barilproduct manager of YouTube Studio presented a new board, which they call “one stop shop”. Through it, content creators will be able to access:
- A snapshot of how your latest videos are performing compared to the previous ones during the same period of time
- Personalized Recommendations based on Creator Academy content based on the specific needs of the channel. Creators will be able to understand why some videos perform better than others, in order to optimize their content.
- YouTube news and updates to quickly stay on top of everything that affects the community of content creators on the platform.
YouTube Studio will include impressions, impressions click-through rate and unique visits
In addition to the one-stop shop, three new metrics were introduced that will be available to YouTube Studio users over the next few weeks, and to users using Creator Studio a little later. These new metrics are:
Impressions: When a YouTube user sees a video thumbnail on the YouTube homepage, subscription feed, and search. Impressions will indicate the potential reach of the channel’s content on YouTube, as each impression is an opportunity to earn a view.
Impression click-through rate: This metric reflects the percentage of impressions that ultimately converted to visits. With this metric, creators will be able to know how to optimize their titles and thumbnails to attract more viewers.
unique visitors: This is the estimated number of different people who watched each of the creators’ videos during a specific time period, whether they watched on desktop, mobile, or watch more than one of the videos, it will count as a unique visitor . This information will help the content creator create a better strategy, as well as show the true reach when negotiating sponsorships and brand ads.
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