Photoslurpthe Spanish visual commerce SaaS solution, has announced its merger with the Swedish marketing platform Flowbox. Data such as the purchase price or whether the operation has been made effective in a monetary way or through actions have not been disclosed by the companies. What we have been told by sources close to the operation is that it was Flowbox who took the first step to carry out this operation, after which the resulting entity will operate under the name of the Swedish company.
Photoslurp and Flowbox, two similar approaches
Both companies have many technical and commercial similaritiesfocusing on the reuse and use of content by their clients to enhance their marketing strategies and increase their sales. Marcus CarloniCEO of Flowbox, has highlighted this point as a great advantage: «The company has developed a platform similar to ours, so the integration is very easy and smooth. We are already working on the migration of more than 300 Photoslurp clients to Flowbox, which will mean that we work with more than 850 clients of approximately 40 countries«.
Among the clients of both companies we can highlight United Colors of Benetton, Karl Lagerfeld or Havaianas in the case of Photoslurp, already Björn Borg, Casall, or Outnorth in Flowbox.
Ambitious development and expansion goals
The resulting union of these companies will allow them not only to combine their client portfolios, but also to drive their joint growth by implementing their technologies. These are the key ingredients with which they seek become the leading visual commerce solution in Europein addition to crossing the pond and reinforcing the presence that Photoslurp already has in Latin America.
This last point is one of the attractions that attracted Flowbox, as stated Carloni. «Photoslurp complements us very well. They are very powerful in Europe, but also in Latin America, which adds value to our client portfolio. Latin America is a completely new market for us».
Another of the incentives to merge was the success that these types of solutions are having, as stated by Eivind BergsmyrPartner at Viking Venture and Chairman of the Board of Directors of Flowbox, «heThe demand for this type of marketing platform is increasing and this is reflected in the increase in income of Flowbox. Thanks to the merger With Photoslurp we can continue working expanding both in new markets and in product areas«.
With the merger with Photoslurp, Flowbox now has a total of 70 employees distributed in the offices of Stockholm, Amsterdam and Barcelona. The new company will have an annual recurring revenue (ARR) of 7.6 million euros.
Photoslurp, take advantage of the content of your clients in favor of your brand
Photoslurp was founded in 2014 by Eulogi Bordas Y Ben Heikel and its growth was unexpected. This visual commerce platform has consolidated leading clients in the field of fashion and accessories, as in the case of Adolfo Domínguez in Spain. In all, more than 300 marks They use the platform. Photoslurp currently has a staff of 25 people and its annual turnover last year was 1.5 million euros.
Photoslurp starts from a simple but effective idea. Your tool takes care of crawl social media for photos of customers who talk about a brand or in which its products appear. This allows brands to thank their customers for that UGC (user generated content) with a single click or request image rights if they are interested in using them offline.
As a first step, this is to be able to share and forward in your profile and thus generate . Most potential customers like to see real people behind a brand.
Flowbox, connecting brands and audiences
flow box was founded in 2016 and is based in Stockholm with offices also in Amsterdam and Barcelona. In February 2020, the Norwegian company Viking Venture invested in it about 7.6 million euros to promote its expansion. More than 300 brands belonging to the fashion, sports or interior design industry, among others, use the Flowbox solution.
The company has developed a platform that allows companies take advantage of the content generated in social networks by its consumers. In this way, brands can obtain authentic content and maximize the customer experience, seeing this reflected in an increase in sales and a greater connection with the brand.
Image: Photoslurp and Flowbox
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