Makes Facebook launched the Shop or Stores function, an easier way for anyone to create an online store and start selling products on their , reaching millions of potential customers on Facebook and Instagram. Now Facebook stores will also be available on WhatsApp.
Create your Facebook store catalog and take it to Whatsapp
In agreement , “Last year, when Covid-19 shut down local economies, we accelerated the launch of Stores to help businesses sell online. We believe the shift to online shopping on social media is not temporary.”, And it is that according to their data, one in three consumers in the world plans to spend less time in physical stores even when the pandemic is over, and three quarters claim to get shopping ideas on Facebook, Instagram, Messenger and WhatsApp.
With more than 300 million monthly store visitors and more than 1.2 million active Facebook and Instagram stores, The company wants to make it easier for more people to discover and buy from its stores, which will be available on Whatsapp, as it explained in a post on Facebook:
Any user can register your store, customize its design and easily add products to your catalog from Facebook stores. Once you have created your store you will be able to share it on Facebook, Instagram and shortly on Whatsapp as it will be available “in several countries”.
Although at first glance the result of integrating Facebook stores to WhatsApp is similar to what can be achieved by integrating a catalog into the social messaging network. The main difference with Facebook stores is that businesses will have their entire catalog in one place, even outside of Zuckerberg apps, so work won’t be duplicated and the stock will be much easier to handle, Not to mention that finalizing the purchase directly on WhatsApp will be easier.
In addition, Facebook announced that In the United States, the option to include Facebook stores is already active with which its reach will be multiplied to the over a billion people around the world who visit him per month.
Visual search comes to Instagram
During Facebook’s latest earnings release, Zuckerberg claimed that eCommerce is one of your company’s three focus areas, along with working on virtual reality, augmented reality, and driving monetization for creators on their platforms.
A) Yes, In the coming months, Instagram will begin testing a new AI tool called visual search. that allows users to use any picture to search for similar items in stores. Searchable both in photos of the application and in the photos of the users’ camera, in the style of what Google Photos allows through its Lens function. This feature will begin testing on Instagram US in the coming months and is expected to roll out to other markets.
Custom ad solutions
Facebook introduced one more feature to boost sales on its platforms: custom store display solutions, that “provides experiences based on user purchasing preferences.” According to the social network, companies seek to offer shopping experiences fluid and relevant, factors in which the social network will help, for example, by sending consumers to where they are most likely to purchase based on their past behavior, such as a curated collection from a Shop on Facebook or the website.
“In the future, we will explore new ways to help brands further personalize their store ads by providing special offers or promotions for selected consumers”, a feature that builds on existing tools like Shopping and product tags that allow businesses to send consumers to their store from an ad.
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