The Internet is a platform that allows you to find almost anything you need. The biggest problem comes from the great amalgamation that currently exists because there are many bidders that this agent has and the public comes to perceive it as a information distortion or as a saturation in itself.
Bearing in mind that how users behave online is increasingly important for companies to know how to reach them, a series of tools have been developed that facilitate this contact and that the client obtains exactly what he needs. This is the case of the tool. This website offers users the best offers on the market, classified by different sectors: a simple way to discover the best prices and have access to discounts and promotions.
Companies, for their part, have allied themselves with tools such as Google Trends or Insights. Like it or not, the reality is that the search engine has cornered this market. Not in vain is it capable of processing more than 1 billion searches per day.
Based on this, all companies (regardless of the business they have or the good or service they offer) have set their goal of knowing what they can do so that users reach them through Google.
1.GoogleTrends
It is used to know the evolution that a word has had in the search engine. Something very positive about this tool is that it allows you to carry out one by time and also by places. In addition, this evolution is shown within the same search engine, but also in the different media in the world.
As if that were not enough, there is the option of being able to analyze how a specific web page has evolved and several can also be compared with each other. In this sense, the visits themselves are not shown, but yes it allows you to see if a page has been increasing or decreasing with respect to the one used for comparison. If you want to do a more specific search within a specific country, you can also do it by regions and cities where that word or term has been searched for.
2.Google Adwords
It is also widely used, but it is not a tool in itself. It’s actually a search engine advertising platform that helps companies so that their businesses appear in the first term when users make certain searches with the use of certain keywords. It is very useful if you know how to use the two previous tools.
To carry out a campaign with Google Adwords (in addition to being clear about the keywords or ‘keywords’) what needs to be done is a segmentation according to the geographical area of interest and the language. In addition, you will have to define the budget that you plan to spend. The biggest advantage is that with this type of advertisement, it is possible to reach the target audience that may really be interested in what a certain company offers. And it is very economical because you only pay for the clicks you receive, which guarantees that, At a minimum, they reach the web page itself.
3. Other useful tools for the user
So far, everything that has been exposed is what can be beneficial for companies that can verify, for example, how the same patterns are repeated every year at certain times of the year. Thus, one of the most searched terms in Christmas or Valentine’s the words ‘gift’, ‘gift’, ‘original gift’ or similar are found.
And in vacation times, what is most sought after are ‘bargains’ with which to save. This is where such useful tools as hunting bargains come into play. It is a web page, with free access, where you can find, by categories (luggage, sports, baby, electronics, home, computers and a long etcetera) the best deals on the market.
In this way, the user does not have to be searching, buying with different stores and dedicating his time to this. You just have to choose the category you are interested in and see everything that is offered in that area. In addition, they have a special dedicated to Amazon (one of the largest sales platforms in the world) with relevant and useful information to get the most out of it.
As if this were not enough, those who are interested in receiving bargains, offers, discounts and the like… all they have to do is register so that all this information arrives directly to their email.
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