The popular coffee chain Starbucks continues to be at the forefront of technology. Now your new virtual assistant called My Starbucks Barista, designed to become your assistant staff for you to order by voice everything you require from the company
With My Starbucks Barista you can order and pay for your order
Based on the Artificial intelligence, the new My Starbucks Barista is the new mobile application assistant of the popular brand. With it, customers can order and pay for your food and drinks using only your voiceas if you were talking to a barista in real life.
This function processes incoming orders through the new Starbucks app messaging interface. With it, customers can also interact with the virtual assistant. It not only serves to order your order, but to modify it, confirm the location where you want to locate your order and help in the payment process.
The Starbucks app has achieved significant increases in sales
The Starbucks application considerably increased sales volume, with a mobile reservation and collection service for food and coffee. In addition to implementing other tools such as the inclusion of Order&Pay with which consumers can pay with credit cards, Apple Pay or Starbucks card and request delivery of the order at home, in large volume orders.
These innovations in Customer experience and its ability to create new tools to capture a greater number of users have made Starbucks at the forefront of mobile shopping in the food and beverage industry.
Starbucks confirms that the new My Starbucks Barista will only be available to a thousand customers in the United States under the iOS system in a limited beta, but that the rollout will be gradual until achieving all users in summer 2017. For Android users, the wait will be a little longer but it will happen this year.
Alexa also has improvements to reorder your usual Starbucks orders
In connection with the adoption of e-voice commands by Starbucks, the company also presented a improvement in voice commands for Alexa, from Amazon. The new Starbucks Reorder Skill feature now allows customers to reorder their regular orders by saying “Alexa, order my Starbucks”.
In order for customers to use it, they will need to have the Starbucks mobile app installed on their device and a configured account where they have assigned their favorite order.
“The Starbucks experience is built ona personal connection between our barista and our customer, so everything we do in our digital ecosystem must reflect that sensitivity«, Gerri Martin-Flickinger, Starbucks chief technology officer, in a statement. «Our team is focused on making sure that Starbucks voice ordering within our app is truly personal and equally important was finding the right partner at Amazon to test and learn from this new capability«.
The truth is that voice assistants are on the rise. Platforms like and Google Home lead the industry. Users feel more comfortable talking to the like Siri, Cortana and the Google Assistant as a means to perform tasks more effectively or access the information you want to find.
It is not surprising that leading companies in eCommerce launch this type of application, and it is not surprising that this year it is very common to find more and more applications that work through this type of technology.
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