Recently, the latest study by Good Rebels about him . AND56% of those surveyed believe that COVID-19 will increase investment in technological resources and applications between 5% and 25%. In other words, professionals foresee an activity based on more digital transformation.
As experts in marketing and e-commerce, confinement presents us with some challenges in the way we work and leaves projects that were about to start up in the air. However, it can also be the perfect time to look back, gain momentum and consider changes and new actions that help resume digital marketing with more force than ever. Lack of time is no longer an excuse.
Given that everything can now be done electronically, including playing a game of bingo with friends, we have proposed this Marketing Bingo as a funny wink to give tips and ideas to help refresh and digitize your eCommerce marketing. Enjoy it!
1. Covidcañas with colleagues
We all know that in Spain we really like to end the working day by going out for drinks with our colleagues. Let’s not lose good habits, leave work aside and continue to strengthen ties with colleagues at this time. And don’t miss the olives!
2. Now there is time for analytics
On a day-to-day basis we are immersed in thousands of tasks that force us to postpone something fundamental: analyze the results. That is why now is the time to ask yourself, what are the products that have sold the most? What platforms work best to sell my products? Which ones have better performance? During what periods do I sell more online?
3. Adapt your SEM campaigns to the situation
If you sell food, electronics, pharmacy… These are sectors that receive many searches at the moment. How about adapting the copy of your search ads to the circumstances? to easily create thousands of ads using information from your product feed.
4. The market, that great unknown.
Do you know your competition well? And to the consumer? How are they acting in this situation? Sit down, breathe and look around you.
5. New opportunities to expand your business.
Right now the situation is paralyzed. But this will not last forever. You have to think about what the next steps are going to be. If you have always focused on the national market and want to expand borders, . There are also many other marketplaces that operate internationally.
6. Tailor your social media posts.
But don’t be heavy. Here you will find a few
7. It’s webinar time!
Platforms like gives us the opportunity to take courses for free by entering the code YOMEQUEDOENCASA. Surely you also have a lot of knowledge to offer on a specific topic. It is time to bring it to light. Here you can find the . Tip: People value success stories with clients. Do not hesitate to organize a webinar together with one of your clients, partners or suppliers. Provide figures and case studies to help.
8. Improve the Quality Score of your ads.
The It is a metric used to calculate the ranking of your ads in Google Ads. A good way to improve it is by adding price extensions and sitelinks. By occupying the ads more space, you will get more click-through rate.
9. LinkedIn. Perfect for networking while teleworking
It has always been very useful for making contacts. Now it is even more so.
10. Optimize the feeds you use for Facebook and Instagram
Surely you already use social ads to advertise your products on . But how do you create the feed? There are feed management tools that allow you to in a couple of clicks.
11. Marketing automation. What is this?
It’s time to look for tools that help you on a daily basis. It is necessary to look for the automation of the most repetitive processes in marketing in order to save time and money. Evaluate which actions you have to invest more time in and look for tools that help you gain efficiency in that task in question. You will find everything: CRM tools, eCommerce payment tools, tools, feed management tools…
12. Corporate Social Responsibility, without posturing.
It is time to show ourselves to the world as responsible and civic brands, who care about their workers and help in whatever way they can in the situation that we have had to live through.
13. WILD CARD!
14. Take a look at your shipping strategy
There are many shipping methods. As many as customers you can have. Shipping time and cost are two fundamental factors when finalizing a purchase. Do you currently have? Check it!
15. Customer service. Suspended or approved?
In certain sectors there has been a great growth of online orders. This means more money, but also more headaches if we don’t have good customer service or clear return policies. If you do not have a chat that allows you to improve the relationship with your customers, you should start looking for different options. .
16. Centralize your orders
Although there are many sectors that have experienced a downturn during this period, others have seen their online orders increase exponentially. So much so that they are not enough to manage all the orders they receive from the different marketplaces where they have a presence. It is important that you say goodbye to copy and paste and start .
17. Communication, in its proper measure
Right now we are exposed to a great overload of information on the internet. Do not bombard with news, blogs, or newsletters. Neither more nor less than usual.
18. Google marketing, are you getting the most out of it?
The marketing that can be done through Google is almost infinite: Shopping campaigns, display campaigns, search campaigns, Google Product Rating and also Google Search Ads 360.
19. Do not neglect your content marketing
In addition to the webinars that we have mentioned before, the blogs and news on your website cannot be neglected. Be honest and explain what the current situation of the company is. Testimonials and success stories can reinforce your brand.
20. Closeness, from a distance
Now you have to be closer than ever to your customers. This concept has to be transmitted from marketing and also from the sales department. Empathy has to be a value that your eCommerce has to carry in its blood.
21. Brainstorming, the classic that never goes out of style
Don’t just lock yourself in your thoughts. If there is a challenge, present it to your team, make them part of the situation and seek common solutions. The most creative and innovative ideas can emerge from it.
22. SEO optimization. stop putting it off
We have already talked about feed management tools, SEM tools, customer service tools, to make webinars… Of course, you can also find this 2020.
23. In the absence of face-to-face events, how about virtual ones?
With many fairs canceled or postponed, making virtual events has become a reality. Companies like are experts in designing custom virtual events. Surely over time it will become a more and more popular way of networking.
24. Podcast, ideal for creating community
Give your content marketing a spin. According to the latest report of Prodigious Volcano and SEIM published in January 2020, 4 out of 10 Internet users listen to a podcast. Not sure which platform to use to record your own podcasts?
25. Create quality feeds in one tool
There are many online marketing actions based on feeds: social ads, marketplaces, price comparison sites, Google marketing… Use a to quickly create and optimize all your feeds.
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