Design is one of the factors that contribute significantly to the success of a business. In fact, 75% of people judge the credibility of a business, and six out of 10 people consider credibility to be very important when buying online.
No matter how great a product is, if the eCommerce website looks bad and is difficult to use, any online business will have a hard time converting. That is why we have collected for you the best examples of outstanding eCommerce website designs.
The 25 best e-commerce websites to inspire you
- amazon
- Nova Smart Home
- Welly
- Bite Toothpaste
- Manzana
- Frans Hals Museum
- Simply Chocolate
- Carrollwood Florist
- protest
- smokyhaus
- Sarah’s Snacks
- Vegan Essentials
- skull candy
- bacca
- Port of Mokha
- The Scott Resort & Spa
- ohbachan
- Microbrasserie Á la Fût
- Neuro
- DNAD
- SoFlow
- Nixon
- Shleps
- glossier
- Krave Jerky
1.
Amazon is one of the best e-commerce websites that are examples of what an e-commerce design should look like as their user-friendly website design makes it easy for customers to find what they need.
To speed up the shopping experience, visitors can use the search engine on the site to search for desired items. Multiple filtering options also help display the most relevant products.
Despite having on its marketplace, Amazon does a great job of simplifying its interface. For example, all product categories are hidden in the sidebar dropdown menu.
This way, users won’t be overwhelmed by the abundance of options, making the site easy to navigate.
two.
This Icelandic telecommunications company has a one-of-a-kind microsite dedicated to its smart home devices. Using a 3D animated house model, this is an interactive demonstration website for Nova products.
If you select a product category in the top navigation bar, the page will show where the item is used in the home. When you click, the website displays a range of smart home products to choose from in that category.
Although this microsite looks best on desktop screens, the design translates well to mobile devices. The top navigation transforms into a handy dropdown menu and the buttons are visible.
3.
If you want to make a minimalist look to Welly for inspiration. This US-based first aid brand has a modern website design, putting their products center stage.
The interface is kept simple and clean with tons of whitespace. Using typographic hierarchy also improves the readability of the website, making it easier for customers to understand what the business is about.
Another standout feature is the color palette: the website primarily uses white for the background and green for the text, while orange serves as the accent color.
This color scheme helps direct users’ eyes to the most important elements, like call-to-action buttons. This is a good tip to keep in mind if you want to improve your conversion rates.
Four.
Bite’s online store is one of the best examples of an effective e-commerce website. The beautifully designed home page not only catches the eye, but also communicates why your all-natural toothpaste is worth investing in.
For example, you have a testimonial slider filled with comments from featured posts. Towards the bottom of the page, you can find a collection of customer reviews.
In addition to that, the home page answers all the important questions about your product, such as its benefits and how to use it efficiently. It also features several demo shots.
All of these elements combined work to remove potential roadblocks in the customer journey. As a result, visitors will feel more secure when making a transaction.
5.
Apple’s online store is all about highlighting its high-quality products. Unlike most e-commerce websites, product pages look like a page, with unique selling propositions, social proof, key benefits, etc.
The website also illustrates why minimalist design is not only aesthetically pleasing, but also useful in drawing the attention of visitors. With a simple background and plenty of white space, customers won’t be distracted by large, up-close product images.
6.
If you want to create a colorful e-commerce store, check out the Frans Hals Museum site.
It shows how to use bright colors to create an attractive web design, without distracting visitors from the most important information.
To maintain readability, the website uses black for text. Other than that, there’s a fair amount of white space to balance out the abundance of colors.
The website is also quite easy to use. For example, if you don’t know which event to visit, the search feature can recommend an exhibit based on a character.
7.
Simply Chocolate has an impressive online store. Although it may seem unconventional to some, its design elements set it apart from most of the e-commerce websites that we take as examples in this article.
For example, the navigation menu uses a side layout for a unique twist, while page interactions also make the browsing experience more dynamic. This may seem like a trivial feature, but it can encourage visitors to stay on your website longer.
Another great element is the single page checkout. Here, buyers can complete their billing, shipping, and payment details on the same page, streamlining the transaction process.
8.
Beautifully designed, this online florist website is one of the great sample e-commerce websites on this list, simple yet impressive.
Design-wise, the website looks minimal yet colorful. The white background balances the vibrant product shots, while the green call-to-action buttons are easy to spot.
The home page features a full-width banner with a large headline and product hero photo, creating a strong first impression. Scrolling down, you’ll find a testimonial slider and a persuasive Why Buy From Us section.
Instead of classifying products by flower type, the product categories are based on occasions. This helps customers with no background in floral design select the right product for their event or gift.
9.
Online clothing stores can learn a thing or two from the Protest website. The design not only looks sleek and modern, but is also very easy to navigate.
What makes this eCommerce website different from most is the clickable banner image on the home page. If you press one of the buttons, you can immediately buy the products that appear in the image.
The filtering options are also quite complete. For example, you can view products based on their characteristics, such as breathability, water resistance, warmth, etc. This can save customers a lot of time if they are looking for an item of a specific quality.
10.
The Smokehaus website shows how you can emulate the feel of a physical store to create a memorable user experience.
Instead of using a grid to present the products, the website opts for a draggable slider to mimic the look of a butcher shop. To avoid confusion, the welcome message gives visitors directions on how to navigate the store.
Every time you add an item to the shopping cart, a notification appears with a short message like “Good choice!” or “Yum! We love that one.” It may seem like a minor detail, but this can add a personalized element to the shopping experience.
eleven.
Sarah’s Snacks is a US based health food brand. To sell their products, their online store highlights what they offer and also inspires mindful eating habits.
The website does a great job of doing this through its bright color palette. The home page also communicates what the company offers with its impressive texts.
In terms of usability, the product page is simple but functional: customers can filter products by category and classify them according to their preferences.
You can also view your shopping cart next to the product list to get a quick preview of the total price while you continue shopping.
12.
The Vegan Essentials website is a great example to follow if you have a wide range of products. The clear categorization and labeling system allows users to easily find the desired items.
One feature worth mentioning is the filtering option. Since the online store caters to people on certain diets, they have a special filter that allows customers to find products based on the ingredients.
In terms of design, the Vegan Essentials website is branded. In addition to the green color scheme, it uses some decorative elements related to plants. They are placed at the bottom of the page to minimize distractions.
13.
Skullcandy’s product pages are impressive – with lots of visuals, customers will have a hard time looking away from their audio devices.
Lifestyle shots, in particular, are useful for demonstrating how customers can incorporate these products into their daily routines. In some cases, notable public figures serve as models for these images, strengthening brand credibility.
These pages also use an add to cart button at the bottom. As a result, customers can make a purchase right away without having to go back.
Another great aspect is that each product has a . This is a great way to increase your brand value and make customers feel positive about what you are selling.
14.
Bacca’s online store is a good example of how to highlight your products. Since the images have no background, they easily stand out against the colorful background.
Other than that, full width mode on product pages makes it easy for shoppers to see items clearly without zooming.
Also, the sticky navigation bar makes this website mobile-friendly by allowing you to jump between sections as you scroll up and down.
fifteen.
The Port of Mokha website is all about embedding its compelling brand narrative.
Mainly it does it through its content. For example, the catchy headline…
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