If you don’t know what to do, choosing products to sell that are trending is a good place to start. Even with the possibility of increased competition, an increase in sales is to be expected as they are in high demand.
In this article, we will cover the top 28 trending products for you to consider. In addition, we will see a guide on how to discover product trends for your store.
Top product trends to sell in 2021
If you’re not sure how to start your search, we’ve put together a list of the top trending products to sell in your store.
1. Smart watches
An object that has become very popular as a result of the pandemic is the smart watch or smartwatch. More and more people decide to purchase one of these watches, mainly to track their health and receive instant notifications.
Smart watches have numerous advantages, such as helping you measure your heart health, monitor sleep schedules, and detect blood oxygen levels. This is why sales have increased considerably throughout 2020.
Since the production of these devices is quite expensive, we recommend looking for suppliers for electronic items. has some affordable smartwatches and fitness trackers that you can sell.
2. Masks
As long as the COVID-19 pandemic continues, masks and face shields will continue to be one of the most in-demand products of the year. According to , the global search for masks has decreased but remains strong.
Although the market has become competitive, there are many ways to stand out. Since masks have become an item of clothing, you can create unique designs and appeal to fashion enthusiasts.
You can also sell sports masks. There are many people who exercise outdoors and need to protect their faces with safe masks that allow them to breathe without difficulty.
Since face masks have become so common, you can find them on various wholesale websites. Another possibility is to follow a tutorial and make your own product to sell at home.
3. Wireless headphones
Wireless headphones have been around for a long time, but the demand for them continues to grow. This is because many smartphones are eliminating the headphone jack in their design.
Also, people now value the convenience of wireless devices, especially during daily commute or physical exercise.
Since making your own headphones can be expensive, consider becoming a dropshipper. Find wholesale suppliers in your area and offer their products in your .
One way to promote this product is to have it featured on electronics review sites. You can use affiliate links to drive readers to your product page.
4. Humidifier
Humidifiers are one of the hot selling products on this list. They are devices that add moisture to the air and, as such, are highly required by those who suffer from dry skin, dry lips, allergies or frequent coughing. In , we see that the search for this article has been increasing over time.
If you want to start offering this product in your online store, it is advisable that you look for suppliers to facilitate the acquisition, purchase and shipping process.
On your website or on social networks, you can highlight the advantages that these objects bring to people’s health and well-being. You can also create content on your blog to explain the proper use of humidifiers and best practices.
5. Backpacks and bags
It is a classic that is always used and comes in different shapes and sizes. For this type of product, we recommend choosing a specific market niche, such as sports backpacks, designer bags, handmade or recycled materials.
In this way, if you choose a niche, you will be able to generate content aimed at the public that is already interested in that type of product and your brand will stand out much more.
If you have skills, you can try generating your own designs. If this is not the case, you will have to resort to dropshipping providers. Remember that you should always carefully investigate the suppliers of your products, since you will stand up for them at the time of sale.
6. Air fryers
The air fryer is a new hot product in the home appliance market. As its name suggests, this appliance can cook various dishes, such as chips and cookies, by using hot air.
reveals that the demand for this item has continued to increase. It’s also a common holiday gift, with searches peaking towards the end of the year.
The main attraction of this appliance is the ability to make food crisp without using much oil. You can highlight this quality to promote the product in the health and wellness niche.
Create an infographic post that compares the calories of dishes cooked with the air fryer and those made with a traditional frying method. Or, create a blog of healthy recipes and complement the articles with videos to show off their versatility.
7. Video game items
One of the fastest growing industries since the start of the pandemic has been video games. This has grown compared to the previous year. With people spending more time at home, there is also more time for entertainment on the internet.
One way to take advantage of the increased sales in this niche is to target accessories. Gamers are always on the lookout for quality items that will enhance the gaming experience.
Among the essential accessories, you can consider specific keyboards and mice for video games, high-quality monitors, gamepads, steering wheels and ergonomic chairs.
You can specialize in one or more of these products and create demo videos to share on social media. You can also include reviews on your blog as well as the latest news in the world of video games, which will attract traffic to your website and potential customers.
8. Tablets
Tablets are one of the trending products with a high average demand that also saw an increase in sales during 2020. In the graph of , we can see that the demand is usually higher during the and Christmas times.
With this in mind, if you want to promote this item in an online store, it is a good idea to set up campaigns for these dates.
Although the competition in this market is high, you can search for electronics suppliers in your area and offer discounts in your store to get more customers.
9. Jewelry
Jewelry never goes out of style, but there can be variations in trends. At the beginning of the pandemic, jewelry sales suffered a drop due to the absence of customers in stores. That is why many jewelers saw the need to take their business to the digital world.
With more established eCommerce stores and customers more used to shopping online, the market has started to pick up at the end of 2020 and they have been increasing, with a peak in early 2021.
Due to its high profit margins, jewelry is an interesting field to enter. If you want to get into the world of fine jewelry, you can look for dropshipping providers that offer jewelry, such as .
10. Sportswear
Thanks to big brands like , sportswear has become a trend. Style specialists have called this new trend “athleisure”.
At the moment, this trend is not going anywhere. has found that customers value comfort over appearance, which has led to increased demand for comfort-oriented products like sportswear.
There are tons of fitness fashion items to sell online – like sports bras, t-shirts, shorts, leggings, and yoga pants. You can buy them in bulk from clothing wholesalers like .
These types of fashion trends are also more popular with Millennials, so adopting a strong social media marketing strategy will be essential for success. One way to do this is to partner with fitness influencers in the health industry.
11. Water bottles
Reusable water bottles are one of the best products to sell online. The concern for the environment in relation to single-use plastics has made more consumers start using them in their daily lives.
In the market, many innovative products have appeared due to their great potential, such as the smart water bottle and the collapsible cup. It is best to choose an item that is not yet popular in your area, so that you can be the go-to person for the product.
The target audience for these trending products will be those interested in sustainability. For marketing, you can post educational content about the harms of single-use packaging.
12. Yoga mats
Yoga mats are another hot item in the fitness niche.
Part of the demand is because home workouts have become the new fitness routine. They usually include yoga, pilates and aerobic exercises, which usually require a mat to prevent slipping or bruising during practice.
As long as people spend more time at home, this trend will continue. reveals that searches for yoga mats skyrocketed around the world in early 2020.
To promote this product, create your own home workout videos showing how the yoga mat works.
Or, group mats with other fitness-related products like elastic bands, yoga blocks, or stretch rollers. In this way, the feeling is conveyed that the client will obtain a greater benefit.
13. Board games
Board games are showing more and more popularity. Today, families are looking for ways to pass the time without looking at digital screens when they are at home.
In addition, it is a very popular product at Christmas time. indicates that searches for board games increase between October and January.
Find board games at wholesale toy suppliers or look for vintage ones on eBay. A popular tactic is to get them cheap and resell them for a higher price.
Better yet, consider making your own board game. You can launch it in to get funding: many popular games have been successful thanks to this crowdfunding site.
To promote your business, join communities like . Participate in the forums to make yourself known and mention your products when necessary. Some membership sites also allow you to sell directly on the platform.
14. Essential oils and natural cosmetics
Skin care is in fashion and natural products are its protagonists. The skin is the largest organ in the body and people are becoming more and more aware…
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