Google Ads has not stopped bringing us news in recent weeks that can significantly affect our campaigns. One of the latest developments is the change they have made to the expanded text ads that we are going to explain to you today.
During the past year Google already forced everyone to start using this type of ads with which the space occupied on the devices by each of our ads could be greater than the previous ads.
What’s new in Google Ads expanded text ads
for making the message we put in our ads grow and has brought the following news:
- Third title. Until now, each advertisement could have 2 titles of 30 characters. From now on we will have a third title with more than 30 characters where we can add additional information about our products or services. While the first 2 titles are mandatory, the latter is not, but it will help us offer another message that we want to highlight.
- Second description. As was the case with the titles, we only had one description for each of our ads. It is also not mandatory to add a second description to our ads, but it is recommended to continue giving our ads more clarity.
- 90 character descriptions. Google has added 10 more characters to the descriptions going from the previous 80 to 90.
Both the third title and the second description will not be displayed 100% of the time since it will depend on the device from which the user performs the search. That is, if a user searches from a computer, the probability that all our titles and descriptions appear is greater than if a user searches from a mobile phone with a narrow screen.
In addition, other factors can influence the display of these last elements, such as . If we use the call extension, our call button could take up part of the ad.
Another factor that can influence is the frequency that we use from characters with larger sizes (example “m”) to narrower characters (example “i). In the case of using larger characters, the space to be occupied in the browser will be greater and our last element of the ad will stop being displayed.
Therefore, it is recommended that the most important messages of our ad continue to be kept in title 1, title 2 and description 1 to ensure 100% that the most important information for us reaches the user.
Google Ads continues to maintain the visible url in these ads where we can add two new fields of 15 characters separated by a slash (/) to the URL of our web page. This will also help make it clearer to the user as to the URL where the ad will take them.
We can always see the result of our new ads before publishing them with the preview that Google Ads shows us. This preview is available for both desktop and mobile.
This does not mean that your old ads will disappear, but from we do recommend starting to test these new ads and see how they can influence the CTR of your campaigns.
If you want to launch any Google Ads campaign with all its news and betting on maximum optimization to get sales or leads, you can consult our service.
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