Userzoom: What it is and how it improves the user experience –

The user experience is considered one of the fundamental bases for good digital marketing and must be taken into account within a strategy. Clearly, there are thousands of applications that take care of providing the means for . However, this time we will talk about userzoom.

By offering a much more optimized experience to users through a marketing strategy, it is possible to increase the rate of conversions. This rate is based on the number of objective actions carried out by users within a website. And in case of having a company, the objective action would be sales.

Also, Userzoom is a . It was founded in Barcelona in 2007 by Alfonso de la Nuez, Javier Darriba and Xavier Mestres. It works with some of the largest companies in the world such as Lenovo, Intel or Citigroup, offering them its platform to test the usability of their websites and applications to improve the user experience.

Now yes, let’s see what is Userzoom and what is it for?

What is Userzoom and what exactly is it for?

First, it is necessary to know what Userzoom is and how it works in order to use it. this wonderful company guarantees management of the user experience within digital marketingsince it offers quite complex software.

Its function is basically to obtain information in order to create an analysis regarding the interaction of a user with the web page. This means that the user experience is monitored and data is collected for the creation of marketing strategies.

Since it allows you to know how the user interacts, it is possible to create patterns to cause it to end up being a conversion for your company.

Userzoom Features

Userzoom is a software that uses the user experience and the customer experience to create a fairly comprehensive analysis. In this way, it offers functions such as:

• Obtain information regarding the user experience, used tests in different ways and on different devices: So that the repercussions of certain changes in terms of design, products and other elements of a website can be known. Thus, more precise strategies can be established for the user.
• Complete and agile investigation: Making it possible to measure and monitor the user experience before, during and after changes. Thus, decisions can be made based on data collected with total agility.
• Share knowledge from experiences: Forming a structure that can be shared to determine UX or CX strategies.

How to register in Userzoom?

In order to make use of a tool like Userzoom you simply need to complete the following steps:

• Enter the official Userzoom page and register using a form with important information such as the name of your company, email and others.
• Purchase the free trial of Userzoom services valid for 14 days and then cancel the plan that best suits your needs. This platform has a large number of easily adaptable plans that offer different opportunities for different uses.
• Once you have completed your payment details, chosen plan and installed the software, you can start using it.

Other remote test tools with users

Despite all the features and benefits that Userzoom can offer, it is also possible to find other software such as EnjoyHQ. Thanks to its ability to improve the user experience through organized effortsaccurate analysis results can be obtained.

EnjoyHQ makes use of its functions in a centralized way, so that the information obtained is even easier to understand. In this way, it can be related in an easier way and create a more effective user experience to guarantee a greater number of conversions.

And now that you know everything about how this tool works, you can start by improving the user experience on your website. Since a good experience can always be translated into conversions.

Userzoom, tool for CRO

The user testing tools They allow you to test remotely and in person, record the session and even receive feedback. Userzoom offers us all this because it is one of the most complete: session videos, qualitative metrics, heat maps… It allows you to make decisions based on the user’s experience, which is very useful for CRO.

increase the conversion rate It is a perfect way to give a boost to your results. That’s why with CRO tools we can see which are the points of improvement and which creativities attract your clients the most. It’s not about attracting a lot traffic, but in the quality of this. If your website and your digital assets are not optimized, it is very difficult for a conversion.

There are multiple tools that you can rely on to get your business up and running. CRO strategy.

In , how can we help you. Start today to set up your website to improve your results. Get in with us.