In other posts we have talked about very interesting SEO tools like or . Today it’s the turn of Unbounce, an interesting tool for creating landing pages. When we attract traffic to our website, it is very important to know which destination page or landing page it is going to reach. Normally, the landing page of any advertisement that we can see in Adwords or in a banner, is directed to this type of page that is totally focused on conversion. With conversion we mean a certain action that we want the user to perform on that page. Some examples of conversion can be:
- Buy an item.
- Request information about a product.
- Download a PDF.
- Subscribe to a newsletter.
The examples can be many. In any case, these landing pages must be very careful to avoid leaks. That is, the user does an action different from the one we are looking for. To improve and facilitate the entire process of creating landing pages, we have , a very interesting online tool.
PROMO:
What does Unbounce offer?
With Unbounce you can create landing pages without having any knowledge of design. In an intuitive way and through a dashboard you will be able to modify elements, buttons, titles and images of your page. The only thing you will have to do afterwards is to upload the changes made and everything will be ready. No need to go to development or design. This is a great advantage since sometimes, due to timing, there may be an urgency to launch a page in a short period of time.
Unbounce Templates
With Unbounce, you can find over 125 types of templates to choose from. All of them designed from experience and learning and validated by experts and large marketing companies.
Where can you get Unbounce?
Simply click here and you will arrive at the website of
What features do these templates have?
Each and every one of them is completely customizable down to the last detail so that they adjust to your needs and thus be able to capture the attention of users and get to convert. In addition, you can filter and search for them according to sector or type of campaign.
Why should you use landing pages?
The landing pages help us increase the conversion rate and convert users into potential customers.
If we offer something on our landing page that seduces the user, they will be more willing to leave information through our form.
In addition, by having their contact information, you will be able to continue offering them quality content and in this way they will be able to advance in the process until they become a potential client.
A/B testing
Another of the great advantages that this complete conversion tool offers us is the A/B test option. That is, we may be interested in knowing if a certain landing page gives better or worse results than another. We do not have to assume that what we like, all users love. Each user has a certain behavior and different tastes. Therefore, once you have your landing page ready, you can perform A/B tests to improve your results.
Often times, a simple change to a button’s color, size, or font can have some pretty amazing results on your conversion rate. For this, Unbounce gives us the option to test and send a percentage of our traffic to a specific landing and the rest to another or several.
What elements could you evaluate and compare?:
Unbounce allows you to generate variations of the same landing at the click of a button, duplicating the landing page and making variations in some of the following elements:
- The call to action (CTA): You can change the text of the button that represents the conversion goal of the page, you can even change the color as well.
- Form extension: We can minimize the number of fields visitors need to fill out to capture leads. With this change, you can have an opinion on the abandon rate related to the amount of information requested in the form.
- Extensive content vd. brief content: In general, the shorter the landing page is the better, but in certain sectors, the details influence decision-making.
Pop Up Creation
What are Pop-ups? Popups appear within the landing page and with them we can present our users with relevant offers, coupon codes, limited time offers, product announcements. In short, asking our users to perform any type of action. With them, we will be able to obtain a greater number of conversions and capture more potential clients.
In addition, once the Pop-up has been created, we can program it so that it appears only at certain times, even so that it appears only to people who are really of interest to us.
URL change and insert scripts on landing pages
Once your landing page is finished, you must change the URL and associate it with the domain you want. To do this, you will have to go to the main menu and indicate the personalized URL that interests you.
By default, Unbounce generates landing pages with its own domain: “unbouncepages.com”but the most optimal is to generate a landing page under a domain of your property.
It is very easy to associate it, you just have to go to the section DOMAINS from the main page and add the domain to which you want to associate it.
What is the price?
Unbounce is not free, but you can count on a 30-day free trial, although you will have to provide a credit card beforehand.
After this trial period, you can choose between three options:
- The cheapest option is $99 a monthwhich allows you a maximum of up to 50,000 visits to your landing pages, the creation of 75 landings and the use of 8 Popups.
- The next option would be $199 per monthwhich allows you up to 50,000 visits, the creation of 150 landings and the use of 16 Popups.
- Finally, the most expensive option would be $499which allows you up to 50,000 visits, the creation of 375 landings and the use of 40 Popups.
Although the prices are not especially cheap, you have to keep in mind that Unbounce offers a series of impressive features and integrations and that in addition, by subscribing to an annual plan, you can benefit from a 20% discount.
What other things does it offer?
Unbounce integrates some of the best online marketing tools, such as, lead integration, sending you the leads directly to Mailchimp-type platforms. Once you have this integration active, you will ensure that your leads are stored in an exportable CSV in Unbounce and within any list/segment in Mailchimp.
You will also have the possibility of integration with salesforce or hubspot or the possibility of touching the code of the landing pages for conversion tracking.
insertion of scripts on landing pages
The analytics part can be fully covered thanks to this section that Unbounce offers us. You can add any script you need. For example, Google Adwords conversion tracking, Google Analytics tracking, Facebook Ads conversion tracking, etc.
Do you have support with Unbounce?
Unbounce offers you many ways to receive support:
- Video tutorials
- FAQ section
- Blog and Forum
- Help Center to be able to talk via chat or call a toll-free number during business hours.
- Technical support by email
Unbounce has infinite more features, very useful and interesting. I encourage you to try it! In we are one that will help you improve the performance of your campaigns. Contact us!
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