The or positioning in search engines is one of the most demanded professions by the labor market today. Learn SEO and know the more advanced SEO techniques to increase the sales of brands and companies, in addition to discovering what needs users have to transform them into business opportunities will give you many opportunities to find employment easily.
Now, when you make the decision to learn seo, you find yourself lost and in a sea of doubts. It is normal. There is too much information on the Internet about SEO in tutorials, courses, masters, etc. However, rarely do we find a training to learn SEO where they tell us where to start, what to learn first or what is more or less important.
For this reason, from we wanted to gather in a single post all the reasons why you should learn SEO and what you should look for before deciding to learn SEO. Something like the different alternatives you have to learn SEO -without dying trying-. Prepare@?
Why learn SEO?
The #1 reason to learn SEO is because it is a high demand profession in digital marketing and by the main Spanish companies.
For several years the profiles of specialists in the different branches of digital marketing (SEO, SEM, Social Ads, Social Media, PPC, CRO,…) are one of the most demanded in online marketing. This has its explanation.
You see, after the covid-19 pandemic, the need to digitize business has been increasing. Companies that saw it unnecessary to go online saw that the only option to stay alive in a situation as unpleasant as confinement was was to go digital.
However, the digitization of companies does not only consist of creating a web page, investing in online advertising or making their profiles on social networks so that sales are assured. Customers go to look for companies and, where do they look for them? Indeed: in Google.
This is where the figure of the SEO Consultant, SEO Specialist or whatever you want to call him. In short, a professional who is in charge of putting a web page ready for Increase your visibility in search engines.
Perhaps the first reason is worth it, but I’m going to give you more reasons to learn SEO .
There are many companies that have decided to jump on the digitization bandwagon and they are not going to get off because they have discovered new ways to earn profits and new sources to increase your competitiveness. It’s reality.
However, numerous studies on the digitization of businesses in our country, such as the (DESI) of 2020, places Spain in the eleventh place in integrating digital technology into their companiesespecially SMEs.
This, which may seem like a negative point, is actually an opportunity because it means that there is still need to digitize many companies in our country. In this context, SEO consultants play a very important role due to their knowledge of how internet search engines work, the implementation of strategies to increase sales and attract customers who are actually going to buy from these companies. Ultimately, for his ability to add value to companies.
Where and how to learn SEO?
Now, if you are already clear that you want to learn SEO, you may come across the following problem: the excess of information and the high level of knowledge that you find on the Internet. Come on, there are many free SEO courses, tutorials, webinars, videos, etc. That they are wonderful and that they are taught by true experts in the field, but that for someone who has no idea about SEO, it will be like hearing it rain.🌧️
That is why the first crossroads that you will find will be: Learn SEO on my own or learn SEO with a master or a course? I’m going to tell you the best and the worst of each option.
Learn SEO on your own?
The main advantage of learning SEO on your own is the saving money that this implies and the flexibility to dedicate the time you need, without schedules or fixed classes. However, you are going to have to invest twice as much for something that, if lost, cannot be recovered: time.
As I was saying, you will find a lot of information and many sources on the Internet to learn SEO: YouTube tutorials, free webinars on SEO, SEO guides or blogs specialized in SEO. And as in everything in this life, there are many opinions and ways of doing things. So don’t be surprised if today so-and-so tells you that this is done like this, tomorrow you will find that meganite it does it differently.
SUBSECTION. Something that you will find a lot in SEO is that a magic word is used a lot that gives supernatural power to SEO consultants and that word is: depends.
And it is so. in SEO it depends, it all depends.🎼
There are many ways to do things, you will try them all and none of them will work for you, but just a new action occurs to you and it is the one that works.
Don’t despair if this happens to you. For the record, I have warned you.
Therefore, if you accept my advice, I will tell you that To learn SEO on your own, what you need is to know who you learn from. In other words, learn from the right professionals and many times they are not the most renowned in SEO, so you will have to search and investigate and finally decide who you trust.
In conclusion, learning SEO on your own will be very cheap if we talk about money, but very expensive if we talk about time.
Evaluate if you can afford this extra time expense.
Learn SEO with a master’s degree or course?
The second option is to learn SEO with a master’s degree or a course. As you can imagine, the main advantage of this option is that you do not waste time searching for SEO content on your own basic and advanced that you must learn to dedicate yourself to this branch of digital marketing.
In this case, if you want to learn SEO with a master’s degree or a course, They will provide you with all the necessary knowledge so that you start at the beginning and finish at the end. No hassles or weird things, with real and up-to-date information.
There are many options to learn SEO with a master’s degree or courses. From university degrees from prestigious universities, to degrees from companies that are dedicated to training SEO consultants, through free seo courses. Although there are also online marketing agencies that offer their own specialized masters in SEO.
All options have their advantages and disadvantages, as with everything. If you want to learn SEO with an SEO course or master, you should not only look at the price of these, but also in the quality of your proposal.
How is the quality of an SEO master or course measured? There are several factors that you should consider.
Steps to learn SEO
✅The agenda
What should a good SEO course or master contain?
You basically have to start at the beginning. It must lay the foundations so that learning everything else is as simple as possible. That is: the basic and fundamental rules of SEOwhat is SEO, how the Google algorithm works, basic concepts such as crawling, keywords, search intent, indexing, popularity, relevance, etc.
When all this and much more is very clear, it is time to move on to the rest: SEO on page, SEO off page, technical SEO, local SEO, audits and migrations, etc.
✅ Teachers.
Another variable that you should look at when choosing an SEO course or master’s degree is the teaching staff, who teaches it.
Surely you have not contemplated this option, but it is very important know who are the people who are going to train you in SEO. And once again, all that glitters is not gold. It is not necessary to be an SEO guru to be a great expert in the field.
Investigate who the teachers are, what they do, their professional career, etc. You will agree with me that today it is no longer as important to have a degree as it is to know how to do things. There are many SEO professionals who are self-taught, who may have studied something else but have been touched by the magic wand of digital marketing at some point in their lives and who have learned SEO the coolest way: delving into the matter.
✅ The learning methodology.
And staying with the last idea of the previous point, SEO is best learned through practice. Do not misunderstand. Theory is very important, but practice even more so.
Something like applying theory to practice constantly and from the beginning. There will be concepts that you have to learn by heart, yes. But in SEO it is better understood with practice.
It is very positive in SEO courses and masters that the learning methodology is totally practical. It may even be the case that you work on real clients, performing SEO actions with a specific purpose, not just to learn. And that, honestly, cool much.
Learn SEO with the Master
He brings together the best of both: the flexibility to dedicate the time you need on your own and guide to having teachers who are active SEO professionals and who will be able to answer your questions and show you the way to be a expert SEO consultant.
We carry the zebra philosophy also to our Master. What what is this philosophy? Practice, precision and analysis. We are going to try to instill these three qualities in all the students who are part of the SEO and SEM Master.
If you want more information, get in touch with nosotr@s through .
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