It is a bird? It is a plane? No, it’s Supermetrics! In this article we are going to talk about one of the most useful tools that exist today in online marketing.
It is that if there is a word that defines it, it is useful in automation tasks. This is where it really has an added value that can help you a lot in your day to day.
What is Supermetrics?
First things first, let’s try to summarize what Supermetrics is. This very complete tool is so useful that it can be used for functions as different as:
- Analyze marketing results.
- Build dashboards and reports with Google Datastudio and Business Intelligence tools.
- Data storage.
Through different modules, Supermetrics offers us different options to be able to solve our needs as a company. For example, if you need to analyze, summarize, store data or metrics, it is an option that may be very interesting for you.
How does Supermetrics work?
All this is done through integrations with APIs of third-party tools.
We leave you a list of all the integrations that Supermetrics offers you:
- Google Analytics
- Google ads
- facebook ads
- Hub Spot
- Google Search Console
- Microsoft Advertising
- Twitter ads
- Instagram Insights
- LinkedIn Ads
- LinkedIn Company Pages
- Verizon Media Native Ads
- Facebook Insights
- Snapchat Marketing
- pinterest ads
- Youtube
- Adobe Analytics
- Google My Business
- Google Big Query
- Google AdSense
- Google Ad Manager
- Google Display & Video 360
- Google Campaign Manager
- Google Search Ads 360
- Adform
- AdRoll
- Stripe
- Yandex Direct
- Yandex.Metric
- Twitter public data
- Taboola
- searchmetrics
- Database
- mailchimp
- Moz
- SEMRush Analytics
- SEMRush Projects
- Optimizely
- Criteo
- out brain
- Quora Ads
- Facebook public data
- Instagram public data
- Bing Webmaster Tools
- CustomJSON/CSV
- Pinterest public data
- Tumblr
- Vimeo
- VKontakte
Add and continue, because from the development department of this tool they continue working on the development of new integrations.
Apart from this, it also provides options for working with Excel when it is the case, for example, to extract data automatically without the need to import or do repetitive tasks.
What products does Supermetrics offer?
Within the Supermetrics website you can find different products according to your needs. We leave you a summary of all of them so that you can understand them better.
Supermetrics for Google Sheets
Supermetrics for Google Sheets or Google sheets allows you to integrate external data into your Google sheets without the need to copy and paste. Imagine that you need to include clicks, ctr, cpc data from your Google Ads campaigns in your Google Sheets. Do you think that the best option is to copy and paste the data from Google Ads? Think again, thanks to Supermetrics you have several connectors that allow you to connect with the API (in this case Google Ads) to paint the data in your sheets.
Supermetrics for Google Sheets has a very interesting forever trial version that will help you test some of its most important features. Paid plans start at $99 per month for the Pro plan.
Supermetrics for Google Data Studio
This is the jewel in the crown, in our opinion one of the most useful and time-saving Supermetrics products. Surely if you work in an online marketing agency you already know Google Datastudio. This wonderful Google tool is used to build Dashboards or panels to present reports. Forget about PDFs because Datastudio is interactive since, for example, it allows you to query dates.
Well, the native Datastudio integrations are somewhat limited and this is where Supermetrics for Datastudio can help you. I’ll tell you a real case, before we used to send SEO keyword rankings to clients by exporting data from our Semrush tool and then copying and pasting it into a report. Boring, right? Well, thanks to Supermetrics we can connect Datastudio with Semrush and it takes the ranking data directly. You don’t know how much time and mistakes we save.
Pricing for Supermetrics for Google Data Studio starts at $39/month and you have a 14-day free trial.
Supermetrics API
Do you use BI tools like Tableau, Power BI or Qlik? Supermetrics API basically serves to connect your marketing data with Business Intelligence tools that your company uses. It is not one of the best-known Supermetrics products, but it is certainly one of the most interesting. It also has a very interesting functionality that is the Query builder that allows you to make your own queries.
The prices of Supermetrics API are tailored depending on the project you are working on, but as always you have a free version or free trial that will allow you to better understand all its features.
Supermetrics for BigQuery
This is one of the newest products from Supermetrics. This particular tool allows you to instantly connect all your marketing data with Google BigQuery. In addition to this you can build dashboards in Datastudio or other Business Intelligence tools. If you still do not know, you can see more information at this link. It is basically a cloud data warehouse that works without a server and with a BI engine.
Like the Supermetrics API, the plans it offers are tailored so to test it you can contact Supermetrics and request a demo or directly use their free trial.
Here you can see a fairly simple explanatory video (in English) about this Supermetrics product.
Supermetrics for Excel
In the first two sections of this section we have talked about Supermetrics for Google Sheets and for Datastudio. Well, there is also a version for Excel. Sometimes when a marketer works with different data sources, having to copy and paste can be quite tedious. Furthermore, this can lead to human error. Well, Supermetrics offers you the possibility of integrating your Excel spreadsheets with third-party APIs. Imagine that you want to put data from Google Analytics, Google Ads and Facebook Ads in your Excel sheet. Well, instead of copying and pasting, Supermetrics gives you the opportunity to capture this information directly thanks to its connectors.
As in the previous products, you have the opportunity to use a free trial that will allow you to get to know it better.
Supermetrics Uploader
This Supermetrics product is a little more specific than the rest that we have presented so far, but it is super interesting. Thanks to Supermetrics Uploader you can import advertising costs from Facebook and Bing into Google Analytics. Surely you have planted yourself with the limitation that Google Analytics offers with other advertising networks different from Google Ads. That is, you can see traffic data but not how much money you have invested. This can be a big limitation when you want to do profitability analysis within Google Analytics.
legacy products
Supermetrics Legacy Products are legacy products that are no longer supported by Supermetrics. In fact you have the option to directly buy them for a fairly small amount of money. yesupermetrics Data Grabber features integrations with Analytics and Supermetrics Functions is the integration part of Supermetrics with Google and Excel spreadsheets. As we have already discussed, they are no longer supported by Supermetrics and have somewhat more limited functionality than previous products.
What other things are interesting in Supermetrics?
Templates, templates and templates
It seems that Supermetrics’ motto is “We want to save you time” Well, following this line, they offer you a lot of templates directly from their website so that you can directly import and start using them as your Datastudio Dashboards.
Support and consulting
Apart from the classic technical support that Supermetrics offers you, if you have a very customized project, you always have the option of hiring a consultancy with them.
Supermetrics Reviews
As an agency director, I have been using Supermetrics for almost two years and I can assure you that it has made our consultants’ lives much easier. I would define it as an easy-to-use tool that will help you get rid of repetitive tasks. For the day-to-day of an online marketing consultant, this makes an abysmal difference. It is a tool that I can recommend 100% to both agencies and companies.
On the other hand, I would love for them to add new ones to the wide catalog of integrations they already have. For example why not an integration with Amazon? Wouldn’t it be great if you could see the and of your advertising campaigns within this Dashboard and that you could share it?
And you already know Supermetrics? Have you ever used it? If you don’t use it, what tool do you use? In , like , we work with this and other tools in the management of reports. If you want more information do not hesitate to contact us!
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