What is CRO and benefits for SEO –

In order to know if a marketing strategy really has good results, it is necessary to use CRO or Conversion Rate Optimization. The conversion rate is known as a metric that is used to define the number of times the objective has been met on a website. The CRO is a series of techniques with which we search, and the CRO also has many benefits for SEO positioning.

Each web page has different objectives according to the proposed strategy and the type of purpose it has. In the case of businesses, the objective is to sell and in the case of some blogs, its objective could be to attract users to different advertisements.

Taking this into account, it is important that we define CRO as a process that seeks to increase the number of conversions by users. Namely, the number of objective actions carried out by web traffic to generate compliance with a marketing strategy.

Now that you know what the CRO is, it is important to go step by step into its operation, composition and the benefits of CRO for SEO.

What is a conversion?

First of all, a conversion is known as an action performed by the user and said action is established by the web strategy. If you have an online store, it is most likely that the conversion of said website is the sale of a product or a service.

For each user within the web traffic that makes a purchase, then the conversion rate is increased. However, conversions are divided into micro and macro conversions.

In the case of macro conversions we refer to those direct actions that generate a profit. That is, those that are the main objective of the web and that the user achieves, a benefit or fulfillment of the marketing strategy is obtained.

In the case of micro conversions, we talk about those small actions that can provide a more minimal profit to the company. And even then they are considered as profits, because they help the customer to build loyalty with the brand.

Conversion Examples

Now that the main division between the conversions is known, clear examples can be established about each one. For macro conversions:

• Buy a product or service from a store.
• Request a quote on a service.
• Be a subscriber to a website.
• Access the advertising of a blog for a service of interest.

While in the case of micro conversions we can find other actions such as:

• Create an account within the web.
• Provide information about the user.
• Select a product for a shopping cart.
• Join email lists.

Any of these actions, no matter how small, end up generating a conversion for the web and are essential.

Benefits of CRO for SEO

Clearly, CRO brings great SEO benefits and we have taken it upon ourselves to list them for you. These are the benefits of CRO for SEO.

• Better understanding of the buyer person: In this case, we refer to the target customers since the CRO helps to understand the target audience. So you can target potential customers more than the general public to capture more conversions.
• Greater use of resources: By having a better conversion rate, the resources that are used receive a greater benefit. Which translates into a greater number of conversions without the need for a greater investment in traffic.
• Scalability: With the help of CRO, it is not necessary for web traffic to grow, because it helps these customers to constantly convert. This means that you never lose potential customers, but instead work to build brand loyalty.
• A better UX: If you provide an excellent quality of experience to the user, you can have guarantees that they will have greater loyalty.
• The higher the fidelity, the more trust: The greater the trust, the more opportunities there are for the user to provide access to personal information. Which translates as safe sales.

How to calculate the CRO?

Since you already know in detail all the benefits that a website can receive, you will surely want to know how to calculate the CRO of your website. Easily from the web and from the action that is considered as a conversion within the strategy.

If a user visits the website for the first time, it is unlikely that they will convert unless it is really optimized to offer a good experience. If so, you may enter multiple times before doing a macro conversion or building brand loyalty.

The intention is to ensure that users do not make a single purchase, but that they can keep converting constantly. Each visit is a clear conversion opportunity and to calculate the CRO you need to know how many users have had a session.

There is the same formula to determine different types of conversion rates:

CRO = (Conversions / visits per month) x 100.

This formula allows us to know the conversion percentage of a user per visit, by conversions of the same user or in general.

At , we are one and we know that the CRO It is the best way to improve our website in order to convert more and we also know how to take advantage of the benefits of CRO for SEO. Therefore, if you want your users to reach your website and decide to buy, you need the CRO in your digital strategy. Contact us if you want to start now.