Do you know why there is so much fuss about the return of Google News? Does Google News only return to Spain? Why did Google News leave? Ermm, okay, let’s go by parts.
I don’t know if you remember that in 2014 and due to the Intellectual Property Law, some movie and series download platforms such as Series.ly or Series.Pepito were closed.
Well, at that time and due to the same law, Google News closed its doors in Spain. This was a stick for Google, as Spanish legislation “forced” to close a service present in more than 70 countries and in more than 35 languages.
The truth is Google news It was born with the information chaos caused by the 9/11 attacks in the United States and left with the approval of the controversial Canon AEDE. So, why is Google News coming back to Spain? And what is more important, do we really know what Google News is and how it works? I tell you everything next.
What is GoogleNews
Google News is one of the .
That is to say, that they can consult and read current news. It is available for all operating systems and feeds on the content that comes from feeds and other urls that are provided by publishers through a platform that centralizes all the information.
Google News is designed to add value to the news that we can find on the Internet. Also, what Google News does is send traffic to many websiteswhich makes it very easy to generate revenue from advertising.
We can say that a user has access to several things in Google News. On the one hand, they have access to news from around the world and current events created by different publishers; on the other hand, they can subscribe to specific topics and specific news and information providers; they also have the option to share articles or add them to bookmarks and there is even a personalized news section for each user.
All this allows Google newsbut now let’s check its operation, because everything that has to do with Google has its that.
How Google News works
We can see how Google News works from two different perspectives: from the news editor and from the user.
How Google News works for users
For users, Google News allows them to have the ability to check many news from different publishers, but, the most important thing is that it is the news of your interest and in one place.
How Google News works for news publishers
For news publishers, Google is even more interesting: it includes branding elements and some options monetization such as advertisements or subscriptions.
Google News has a Publisher Center that allows users to share their content through feeds, urls or videos. Although it is not necessary to register, doing so has advantages: greater control of the published content, personalization of the publications, better positioning in the Play Kiosk and other monetization options.
But it doesn’t stop there.
It also includes, without configuring the publications manually, the websites through the standard tracking that the same platform carries out.
It may be the case that a medium does not want to be crawled or indexed. This is when Google News decides whether or not to allow access to the tool, but in no case does it affect the . (Or so Google says, of course)
Why Google News left and why it’s back
What I am going to tell you is just a click away, I am not inventing anything because everything has been invented. But I’ll summarize it for you so you don’t have to search, just like Google News does. 😊
What happened with Google News in 2015 And why did the Intellectual Property Law close down this Google platform in our country?
Starting at the beginning, this law and specifically, the canon AEDEdemanded that Google News paid for the fact of showing any fragment of any news. It was a pact between press editors and the government and of course, this had consequences.
With the disappearance of Google News, digital media accused traffic losses of between 20 and 30%, as Google multiplied the reach of these websites. In addition, when Google News left the party, small media outlets were left without their accomplice, with which they position themselves alongside the largest.
Why you care about Google News
The approval of the decree on copyright has meant that Google can return to Spain. This decree abolishes the mandatory collective management of copyright to allow each editor is the one who decides to manage them as he wants.
Google News returns to Spain with the premise that will help readers find news from reliable and secure sources. After the effervescence of the covid-19 health crisis, this return will bring advantages for digital media, both local and national, which users will be able to access in a simple click through Google News.
The law also allows the media to choose how to share their content and how to monetize it, with the novelty of Google News Showcasea program through which Google pays publishers to curate content for story boards on the platform, emphasizing its commitment to sustainable journalism.
What do you think will happen with the return of Google News to Spain?
If you want to share your opinion, leave us a comment below and share this content with whoever you think might be interested.
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