Did you know that during 2020 the most used social network by users was WhatsApp? 85% of Spaniards communicate through this instant mobile messaging application. In addition, it is the one we use most frequently, valuing it very positively. These data are provided to us IAB UK in his last .
And for brands? Is it a platform where you can implement a marketing strategy? The answer is yes! If you still don’t know how you could take advantage whatsappmarketing in your digital strategy, in We tell you how to do it.
What is WhatsApp Marketing?
The whatsappmarketingis a digital marketing strategy, which uses this instant messaging mobile application to carry out advertising campaigns. . It can be done from mere direct communication or customer service, to sending valuable content to users, and even as Inbound Sales.
Despite the fact that this messaging network, in its day, was not oriented towards sending commercial communications, it is true that based on an innovative and creative approach, we will be able to establish fruitful communications with our audience. Furthermore, there are multiple options to be able to implement it on your own web page, thus allowing the user to establish direct communication from the application.
In this way, companies have begun to carry out different actions on a platform in which much remains to be explored. So much so that WhatsApp Business, which offers tools to small, medium and large companies to automate WhatsApp, organizing and quickly responding to messages that arrive from users.
Differences between WhatsApp Marketing and WhatsApp Business
It is a commercial WhatsApp application, specifically designed for the deployment of marketing campaigns. From the creation of a profile, it allows companies to better communicate with their customers. Some of the features it includes are:
- Creation of a professional profile: It is about adding the main data of your company, such as the type of business, the description, photos of your product or service, contact information, opening hours, or your location within Google Maps.
- Analytics and measurement section: Although at the moment it is still somewhat limited, in this statistics dashboard, we can learn a little more about the performance of our marketing actions, such as messages delivered, received, read, etc.
- Create automated responses: It offers us the possibility of creating personalized messages, which are sent automatically to respond to our users.
- These can be from welcome when a user writes to us for the first time.
- Of absencewhen a user chats with us outside of our stated business hours.
- Quickly answers from messages that we will have previously predefined to offer simple answers.
- Creation of broadcast lists: It allows us to create broadcast lists from contacts to whom the message can be sent in bulk.
This can become a very good option for you to start carrying out your first strategies of whatsappmarketing. To do this, it will be as simple as downloading the application and following the steps indicated for the configuration of your business profile. Discover all the advantages it can offer you!
Advantages of using WhatsApp Marketing in your digital strategy
WhatsApp is a communication channel unlike any other. It allows to obtain closer relationships with the client, establishing instant conversations. That is why carrying out a strategy of whatsappmarketing in your online business, it will undoubtedly be a very good option. Here are some of the advantages of starting to implement it in your strategy:
Improve trust with your users
If the user has the sender saved in their contact list, they can build greater trust, the advertising message being more effective. In this way, mass mailing is not usually recommended, since we must comply with certain parameters of the RGPD to be able to carry out this type of communication.
There is little competition in the market
Although more and more companies are incorporating this strategy into their digital plan, it is still a market to explore. Therefore, it can be an excellent opportunity to be present and may your strategy gain a lot of strength.
You have a wide variety of formats
WhatsApp puts at our disposal a wide variety of elements to elaborate our promotional campaigns, from images, links, videos, gifs, etc. All this to create a more attractive message that can attract your audience.
You can measure the success of your campaigns
The possibility of check the success of campaignsalthough it is still under development, it is worth noting how we can check to what extent our communications have borne fruit, based on registered traffic, sales from that channel, messages read, etc.
Greater visibility of your content
The whatsapp usage rate, is much higher than other mobile applications. This is something that we can take advantage of in our strategy. In addition, we have a very large number of users, which can greatly help us improve the visibility of our brand.
Direct communication in real time
Due to its way of use, WhatsApp gives you the opportunity to communicate with your customers directly and instantlythus facilitating the exchange of information. This can be a very good strategy when it comes to knowing the opinions of our customers and offering them personalized attention.
Creation of segmented strategies
The fact that you can create your own contact lists allows you to segment your communications. In this way, you will be able to create strategies differentiated by segments on offers, news, valuable content, coupons, landing pages, etc.
Now that you know the advantages of working on a strategy of whatsappmarketing in your business, we recommend that you set up your profile on whatsapp business and start exploring all the options that it allows you to carry out. In , we are aware of the possibilities that a good digital marketing strategy has as a differential point in the success of any company. If you want to know more about us, do not hesitate to
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